Case Studies

Marina Pavlova

Marina Pavlova

Cyprus/Russia

The Leading Lady – Female in tech

Name Marina Pavlova
Age 35
Country Cyprus/Russia
Education Experience

(Secondary, Higher Level)

 

 

 

 

BA in Engineering (Heat, Ventilation and Gas Supply Systems), Russia

MBA in Marketing, Cyprus

CELTA in Teaching English as a Foreign Language, Cyprus

Certificate in Teaching Russian as a Foreign Language, Russia

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Digital Marketing at StudentLife Academy, Cyprus

Calligraphy Diploma at Stonebridge College, UK

Numerous online courses on Skillshare, Udemy, Coursera, Bangbangeducation, etc. (design and calligraphy related)

 

Employment History

 

I worked at University of Nicosia, Cyprus as a personal assistant at Dialogue Chair of Middle Eastern Studies for few years, after that focused on teaching languages at different institutions. I have been self-employed for about 6 years, doing graphic design projects, social media content creation for clients and as a calligrapher.

 

Social Background I am Russian/Cypriot residing permanently in Cyprus, Nicosia. I’m divorced. Currently I live with my partner and 3 dogs.

My family lives in Russia.

I enjoy my work and social life here in Cyprus. I enjoy meeting people from the multinational society.

 

 

Personality Traits

 

 

 

 

 

 

 

I’m a very inquisitive person. Somebody might say I have a “scanner type personality” meaning I refuse to choose and like to explore everything. Well, not everything but many things in search of doing what you love. Thus, my educations in various fields and changing careers. I’m adaptable, whether it’s a new work environment, learning method or lifestyle. I find myself quite independent and enjoy freelance work at the comfort of my own studio as well as teaching classes and meeting clients, doing negotiations, team brain storming, etc.  I’m patient and open-minded person, accepting other’s views and opinions with no judgment or criticism. I’ve learnt to be dutiful and responsible when doing my work and try to stay as exuberant as I can.

 

Their Tech Entrepreneurship Journey

Business Name

 

Marinka Calligraphy
What was the inspiration?

 

 

 

 

 

Since I was a kid, I loved writing in my diary. I loved not only the creative process of expressing complex feeling in words but the process of writing on paper itself. I’m a stationary addict and have an impressive collection of pens and markers. I’ve also always had a pretty handwriting and many times been asked to sign posters and greeting cards. Few years ago, Instagram got bombarded by the beautiful videos and pictures of calligraphers showing their art and this is where I realised how I can put my passion in use.

Now, having been practising calligraphy for few years it became a very comforting peace of mind for me, an ode for patience and gratitude to beauty.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

Calligraphy in Cyprus is yet very undiscovered and the main intent of my business initiative was to help others to explore and appreciate this form of art as well as educate anyone who wishes to learn it. For this reason, I decided to make use of social and digital media to share my work as it is possible to reach a massive number of people via technology.
What does it do?

Products/services?

 

 

 

 

 

I provide various services like:

  • Signing invitations by hand for any kind of occasions like wedding, christening, birthdays, etc.
  • Signing place cards and certificates, writing vows, verses, etc.
  • Logo design using calligraphy
  • Writing calligraphy on different surfaces like wood, glass, stone, plastic, etc
  • SOON I will also start teaching basics of calligraphy in the format of master classes
What makes it unique?

 

 

 

 

 

 

 

 

I always strive to produce the best result that will make my client happy. I work hard and keep on practicing and learning so I’m able to write beautiful steady lines, letter forms, work in so many different styles of calligraphy and complete projects as quick as it possibly can be done. I believe that effective communication is the main driving force of success. My services are all about individual approach to every client and producing unique work.
When did they decide to set it up?

 

 

 

 

 

I decided to set up my business in the beginning of 2018.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Setting up calligraphy and design business is not an easy task due:

  • Calligraphy is considered a dying art by many and it’s easier to print a ready-made font than find a calligrapher and go through all the preparations, discussions and worrying about the final result. My goal here is to help to resurrect the art and make the working process as easy and pleasant as possible.
  • Getting supplies can be hard as most of the tools and inks are not available in Cyprus and need to be ordered online.
  • Setting up the studio. Doing calligraphy requires having a dedicated space with a lot of light, working space, shelves, etc.
  • Finding clients
  • Social media advertising
How did they overcome these?

 

 

 

 

 

 

 

As for smoothing the working process with a client, I set up a questionnaire that covers all possible questions that might arise, and it also gives the approximate price estimation of the final result. I always set up a meeting before starting work when I show live my skills, then we together with a client decide on the details of the project.

As for the studio, I currently work from home but planning to rent a studio with another artist in the old town of the city so to get exposure and space to teach.

I try to post frequently on my social media and use digital marketing tools to search for clients.

I try to go to related events to network with agencies and other artist that could possibly lead to future cooperation.

What were the main success factors?

 

 

 

 

 

 

 

The main success factors for me is not quitting and keep on trying ways to improve the quality of my work and be open to new challenges and new people.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

My future plans are:

  • More related workshops in world industry leaders
  • My studio
  • Teaching calligraphy classes
  • My own exhibition
  • New techniques
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

  1. Never be afraid to ask for advice or help from the people whose work inspires you

2. Everyone was once a beginner. Keep good practice and success will be all               yours!

Further information:

Contact details

 

 

 

 

 

 

 

Mob. +357 99953978

Email: [email protected]

FB: Marina Pavlova (personal)

Marinka Calligraphy (my page)

IG: ela_marinka

Website: coming soon

Fezel Nizam

Fezel Nizam

Cyprus

The Leading Lady – Female in tech

Name Fezel Nizam
Age 32
Country Cyprus
Education Experience

(Secondary, Higher Level)

 

 

 

 

Bsc: Biology, Cukurova University, Adana, Turkey

MSc: Molecular Medicine, Cyprus Institute of Neurology and Genetics, Cyprus

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Entrepreneurship Training

 

Employment History

 

International Affairs- Turkish Civil Servants Trade Union

Education and Awareness Programme- Help Those With Cancer Association

Senior Instructor- Eastern Mediterranean University

Owner/Partner- Grön Vegan Kitchen

 

Social Background Feminist Activism – Feminist Atelier (FEMA)

Instructor Women Rights Awareness Pogramme

Ecology and Feminist Activism – Dayanışma

 

 

Personality Traits

 

 

 

 

 

 

 

Responsible, hard working, creative, determined, good communication skills, sensitive, emphatetic

 

Their Tech Entrepreneurship Journey

Business Name

 

Grön Vegan Kitchen
What was the inspiration?

 

 

 

 

 

To improve awareness about Vega sim, explain what veganism is, to show the variety of vegan foods, break prejudice against veganism, few food alternatives

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

Firstly, Grön started through a Blog together with instagram and Facebook page which was aiming to explain veganism and sharing vegan food pictures/recipes. Then the idea gathered a lot of followers and supporters and turned into opening a vegan kitchen with a partner (Nazar Erişkin) at the beginning of 2019.
What does it do?

Products/services?

 

 

 

 

 

Vegan Restaurant which cooks daily fresh vegan meals, deliver weekly vegan lunch box to members
What makes it unique?

 

 

 

 

 

 

 

 

Being a vegan kitchen, deliver lunch boxes to members, using ecologic recycled take away materials
When did they decide to set it up?

 

 

 

 

 

The digital presence of Grön Vegan started in mid-2017. Then the idea turned into opening a vegan kitchen at the beginning of 2019.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Financial struggles, struggles to  find an affordable and suitable place to open the kitchen
How did they overcome these?

 

 

 

 

 

 

 

To have support from family and friends
What were the main success factors?

 

 

 

 

 

 

 

Active social media accounts (Facebook, Instagram, Twitter)

Dedicated Work

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

To move an enlarged place, with a garden and multiple rooms which we can carry on vegan cooking workshops, discussions and film/discovery screening.

To keep the current place as cooking factory, to developed catering service across island with a catering car.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Act rather than thinking too much.

The process of having a business is a life time issue, rather than be perfectionist, be open to all unexpected developments

Further information:

Contact details

 

 

 

 

 

 

 

FB: https://www.facebook.com/gronvegankitchen/

BLOG: https://gronveganlife.wordpress.com/?fbclid=IwAR3RfAJ–NktDYPBu9NlG2tY5VtUKfZFNxGXkaWqX5gkpqwFgJzVMzNxwH4

INSTA:

[email protected]

[email protected]

+905338625069

Fezel Nizam

Elsi Hadjipavli

Elsi Hadjipavli

Cyprus

The Leading Lady – Female in tech

Name Elsi Hadjipavli
Age 36
Country Cyprus
Education Experience

(Secondary, Higher Level)

 

 

 

 

I studied English literature and then did a master’s in cultural studies. After finishing my studies, I did lots of courses like aromatherapy, body work mostly in Asia, as I never actually worked on anything relevant to my BA and MA studies. Now, I have completed a course on organic skincare science.
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

I haven’t received any particular training on entrepreneurial skills or business.

 

Employment History

 

When I was in the UK, I worked in a home for people with disabilities as a care worker. At the same time, I did volunteer work for a long time and then worked in an organization that was supporting drug users and I was in the unit that was responsible for their reintegration into society. When I returned to Cyprus, I started working for my father, who has a patisserie and I can locate there some of my first influences that affected my own business – the smells, the recipes, etc.
Social Background When I was in the UK, my yoga teacher was working in a beautiful small shop with herbs, soaps and organic products, and I got influenced by this. I have a holistic approach to the products I want to use and produce. Of course, I want to know more about botanism and the healing part. I like nature and I always felt good around and was attracted to it. Years ago, when I was traveling to India, I got very sick and developed severe acne. And I spent so much time and energy to heal myself, I read a lot, I did research, I changed my diet and I started creating my own skincare products. Six year ago, I found myself at a place where I had no money and I was tired of not having so I decided to sell some of my products in local markets/bazaars. When I did, I sold out – I was really surprised!

 

Personality Traits

 

 

 

 

 

 

 

I’m persistent and very patient. Actually, I learned to be patient. Also, you must love what you do. Other people’s acceptance and support have helped a lot. I didn’t have that much confidence in the first place. But the feedback from the others helped me get it. For a long time, I thought they were buying my products by chance. When many people in Cyprus started making products, I felt terribly insecure and I thought I wouldn’t last long. So, I had to go through this process, namely intense and quality competition, to convince myself that I can do it and that shops from Germany and Switzerland still trust my products in order to increase my confidence.

 

Their Tech Entrepreneurship Journey

Business Name

 

Gaia Olea
What was the inspiration?

 

 

 

 

 

The main source of inspiration is nature, plants and my love for humans. I feel strongly that people are nature and we’ve forgotten it. If I have an ultimate goal, it is to bring our own nature closer to the nature that surrounds us, and I believe I can achieve that through a product. I can remind people of their nature, their origins, and there, in my opinion, begins healing.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

I didn’t exactly decide this on my own. At the time, all my friends were involved in handmade products, they were artists, and everyone had a shop on Etsy. So, they told me to do the same. Of course, I was hesitant because I didn’t think anyone would want to order a soap without having smelled it first, or that they would want to buy a cream without having tried it. But they insisted, so I did a shop on Etsy and it turned out quite successful.
What does it do?

Products/services?

 

 

 

 

 

The products I make include ointments, soaps, creams, body butters, therapeutic oils, some beeswax-based ointments with specific healing properties, e.g. for cold or stiffness. I make strictly natural and minimally processed products. It is  important because the whole natural concept/industry has not become regulated  and they say this about everything, but my products have not gone through any kind of chemical process to be produced, but rather they are made with as pure, natural and local materials as possible, although I also use various ingredients from the trips I have gone to many countries of the world.
What makes it unique?

 

 

 

 

 

 

 

 

I set up my Etsy shop in 2014, while now I am trying to redirect more potential clients to my own website as a platform where you can have immediate access to all my products.
When did they decide to set it up?

 

 

 

 

 

(see above)

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

I have to say that I no almost nothing about computers; they’re making me very tired, and I feel like I don’t want to devote energy to learning. At first, Etsy was simple, but it’s time-consuming. You have to write (which didn’t make it too hard for me because I do like content writing), taking pictures that if you can’t afford to hire a professional photographer, then you have to do it yourself and it’s quite challenging. At the same time, you have the opportunity to expand your skills. What I found the most challenging was SEOs, a spirit crashing process. I had it for a product, but I gave it up. As soon as I can afford it, I will hire someone to do them because they’re within my priorities. I have social media; I post as often as I can without becoming their slave. When I decided to make my own website, I got lucky because I have a very good friend who gifted me the design and another good friend who charged me very little for the development of my website and online shop. But it’s all expensive. For example, I want to have, in addition to PayPal, JCC, but it is very expensive. If I had to pay my website properly, I don’t think I could have it the period I had. But, yes, one of the biggest challenges was how to disseminate my website and apply SEOs.
How did they overcome these?

 

 

 

 

 

 

 

I asked for help, I decided not to do some things. I said they can’t be done now or that I’ll do them in another way. I was informed enough, spent too many hours creating my website or editing various things on the site. For example, I had a new wholesaler from Lebanon, and it took me three hours to add him to the page, while for the friend who developed the website for me, it was a 10-minute thing. Really, my dream is to be able to pay someone to do these things for me.
What were the main success factors?

 

 

 

 

 

 

 

I have a lot of support from my spouse and my friends. They are always willing to help, whether in production or in packaging or in technical matters. It’s also very important that I am trying to be very honest with my products. Everything is transparent, e.g. where I find my ingredients. And that creates a relationship of trust with my clients. I was patient and I’ve never had unrealistic expectations. I also think that an important success factor was that I decided to do things my own way. At first, I had resistance because I saw what my father was like as a freelancer: a workaholic, always tired and stressed. So, I thought you had to be like this to succeed, and I didn’t want to have that kind of life. That, of course, was until I realized there are a lot of different ways to do something. I decided not to do things the way others do, but to do them the way I want to.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

My future plans mainly concern my online presence. I would say that I want to do my SEOs. Think that now there are infinite choices on the internet, so for someone to find me either someone else will have to introduce me or he/she will find me through Etsy. It’s impossible to find me only with keywords unless he/she puts very specific words. I really like the online world; I like the way I connect with customers even though I’ve never met them in person. For example, I have a client who sends me a gift every Christmas. So, I really like this contact with people who under different circumstances I wouldn’t know them, and I like them because this is possible because of my work, my products. The next step, as I said, is to develop my SEOs. Also, I would like to do more workshops.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Try and not be afraid! The worst thing that can happen is to waste your time. Be completely honest with yourselves and be genuine towards people whom you try to reach. If you are genuine nothing can go wrong. Take me for example, with zero marketing strategy, with zero capital, and yet I’m fine. I sustain myself; I sustain my business as well; I didn’t have to take a loan; I receive great feedback; I grow; I constantly do courses. For me, this feels like a success and not revenue. Do not afraid to show your true selves. Don’t take advice from dinosaurs, from people who are stuck in old practices, e.g. ‘you must exhaust yourself to succeed;’ ‘you should be a strict boss,’ etc. Don’t pay attention to these doctrines, there are no formulas.
Further information:

Contact details

 

 

 

 

 

 

 

https://www.etsy.com/people/GaiaOlea

 

http://www.gaiaolea.com

 

https://www.facebook.com/gaia.olea/

 

@gaiaolea

Paola Bernasconi

Paola Bernasconi

Italy

The Leading Lady – Female in tech

Name Paola Bernasconi
Age 38
Country Italy
Education Experience

(Secondary, Higher Level)

 

 

 

 

After the classical high school diploma I obtained the master’s degree in Communication Sciences at the La Sapienza University of Rome.

But I also attended specific training courses and seminars in this field and about the digital environment:

  • Online video course in web content marketing;
  • Online social media marketing course;
  • Editing and proofreading;
  • Specialization in new media advertising planning;
  • Advertising strategies for building a brand
  • Integrated communication for the product launch.

The last opportunity of training happened between September 2019 and January 2020, with a very important course for my profession in digital copywriting.

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Both me and my partner, Daniele, who is a graphic designer, after the common experience as freelancers in a private distribution company of Latina where we were in charge of the marketing office, we decided to set up the company without any entrepreneurial or corporate management experience. Fortunately, in this case, we can count on parental relationships, being the father of my co-founder, our trusted accountant.

Before the establishment, which took place in January 2019, to make the final decision, we carried out a sector study in October of the previous year, to know the competitors and the social context of our reference area and analyse the opportunities of the local market.

 

Employment History

 

I have had a varied field experience in the promotion, organization and hospitality of events, collaborating with the local theatre company and other cultural associations.

As a press officer I worked for several newspapers, especially online, and for specific events, also as account and back-office organiser.

From 2012 until 2016 I was copywriter and blogger on different topics, from cultural events to travel and cooking sectors.

My last work experience (2017/2018) in a logistic/distribution company as Responsible of Communication and Marketing pushed me to make another step, from self-employment to entrepreneurship.

 

Social Background I was born in Rome, but I live in Sezze, a little town with around 25,000 inhabitants in province of Latina, in the South of Region Latium, which is about one hour from Rome. Beyond the university period, when I spent most of the time in Rome for attending classes, I feel very engaged in my community and rooted in my territory, where I like to live.

As the olive oil is one of the main agricultural production in our surroundings, I attended also a Course of olive oil tasters, or I was engaged in another National Training Course for Toy Libraries, organised in my town. For this reason I realised my experience of National Civil Service in Sezze, committed in the organisation of cultural events for the local Social Centre.

Since I was young, I took also part to European exchanges, in France, United Kingdom, Canada, The Netherland.

 

 

Personality Traits

 

 

 

 

 

 

 

Curiosity that led me to be interested in various things and areas.

 

Their Tech Entrepreneurship Journey

Business Name

 

PESCE COMUNICA
What was the inspiration?

 

 

 

 

 

The inspiration to establish the Pesce Comunica was born from the professional complementarity of us members, the fact of having two different professionalisms, words (copywriter) and imagine (graphic designer) created the prerequisite for a corporate sharing.

We worked together for more than a year for an employer with whom we shared very little about the values of communication, marketing and advertising, and united us the desire to do something different.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

With my partner we shared the need to work with a more ethical and less speculative approach to communication.

As third-party professionals it is difficult to impose this vision, and having this option in hand is very important, for the sense of responsibility of the information and communication professionals.

Correct message and responsibility for communication, although there is also the need to educate the customer. Furthermore, in this sector it is inevitable to treat information with the new means of communication available today, and constantly changing. Technologies allow us to do new things and to experiment new processes.

Using a plurality of channels and how this context of information abundance will change over time, and how to use them ethically and responsibly.

What does it do?

Products/services?

 

 

 

 

 

We provide the following services and products;

  • Brand & Corporate Identity
  • Graphic & Web Design
  • Naming
  • Advertising and Marketing
  • Social Media Marketing
  • Event organization
  • Copywriting
  • Communication
  • Content production
What makes it unique?

 

 

 

 

 

 

 

 

Attentive and curious approach to the people you are addressing, give good examples, create good relationships, generate a virtuous circle of communication.
When did they decide to set it up?

 

 

 

 

 

In November 2018, when we decided to end the professional relationship with the previous employer.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Great support from the social context (relatives and friends), the main problem is the financial one, because if you do not have a personal basis for starting, the first years are tiring. For example, there are no concessions on utilities, which are more expensive for companies than for individuals.

At social and technical levels, a core challenge is to connect an offer of services to businesses with proposals that respond to the strong need for responsibility in the use of social media, awareness of the power of these means, and the related risks. There is a need for more education.

How did they overcome these?

 

 

 

 

 

 

 

To have lower costs, initially we decided to work from home or at clients’ seats, but then the need to give visibility to the agency, pushed us to invest for a small place in the historic centre of Sezze, and the first clients allowed us to have a hard core of revenues and financial income capable of covering the management costs.
What were the main success factors?

 

 

 

 

 

 

 

Care for the people they work with, very friendly and with targeted communication for each interlocutor.

For instance, in term of individualisation for the Christmas greetings they sent a real letter by regular mail and handwritten.

Corporate Social Responsibility and continuous self-directed learning and training.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Review our communication strategies, starting with the improvement of our site.

Continue to have experiences, such as that of the annual meeting in Modena “PlayCopy”, with communication experts, two very intense days on copy writing in April where we will participate for the second year.

An inspiring experience.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Continue to train in the double track between humanistic and technological knowledge.

Find valid people and collaborations that stimulate continuous personal and professional growth.

Further information:

Contact details

 

 

 

 

 

 

 

e-mail:

[email protected]

website:

https://www.pescecomunica.com/

Facebook e Instagram: @pescecomunica

Mobile 0039.328.7197592 – Telephone 0039.0773.806572

Annamaria Schena

Annamaria Schena

Italy

The Leading Lady – Female in tech

Name Annamaria Schena
Age 48
Country Italy
Education Experience

(Secondary, Higher Level)

 

 

 

 

After graduating from high school, the psycho-pedagogical high lyceum, I specialized in some neuro-psychomotor qualification methods (Puccini and Perfetti methods), I gained a degree as Physiokinesi therapist (with a stage at the Hospital “Loreto mare” of Naples) and as practitioner of Shiatsu (1st and 2nd levels), continuing with an Executive Master in Management of Health and Social-Assistance Companies (EMMAS) Bocconi (Milan) achieved in January 2018.

Since 1996 I have been working for the company Villa delle Ginestre S.r.l. a family business with my husband where I am:

▪ Responsible for coordinating and optimizing all the company’s operational and design activities, to make them more effective and functional to the corporate objectives

▪ Supervision and coordination of activities

▪ Management and leadership responsibility of the Company

▪ Contact person for relations with entities in relation to the existing service contract

▪ Responsible for special projects and the organization of events and training activities.

Beyond this core enterprise, I have implemented different drives of development of innovation, with the constitution of:

  • Maia production S.r.l. (as creator of the short film “By Your Side”)
  • Meti solutions S.r.l. (start-up)
  • IAMHERO, innovative start-up, with a seat in Milan.
Training

(Business,

Entrepreneurial)

 

 

 

 

 

Beyond the Master at Bocconi University, my entrepreneurial training was realised mainly on the job, being engaged in the Industrials’ Union of Naples, as member of the executive committee of small businesses and as delegate of the equal opportunity committee (from 2006 until 2014).

Since 2017, always within the Industrials’ Union, I’m involved as responsible of the scientific projects in the health sector.

Employment History

 

Since 1996 I am the co-owner of “Villa delle Ginestre”, but I have been and I’m still engaged in many entrepreneurial experiences, focused mainly on the social, cultural and health fields.

In 2019 I founded the “Maia Production” Ltd., and in this company I am the sole administrator as creator of the short film “By Your Side”.

In 2018 I founded another  start-up, “Meti Solutions”, and in October 2019 I founded an innovative start-up called “IAMHERO”.

Since 2008 I am editor of the magazine “DiamoCi voce” the newspaper was born from a need to give voice to those who do not have the opportunity to do so, like people with disabilities, women victims of violence, children with eating disorders etc.

I was also a founding member of the dinAmiche Cultural Association, at present I am the President and this association links 40 entrepreneurs, and since last year also a group of 5 entrepreneurs in Milan joined dinAmiche, with the commitment of implementing together some projects (Film forum, the charity nights, and other solidarity interventions), and a founding member of the social cooperative Terre di Vita, with the responsibility of organizing and managing a listening desk and for a project to combat violence against women.

I have also registered the following patents:

(2017) Adjustable seat combined with an interactive visual interface to perform exercises for enabling purposes.

(2018) Headgear equipped with sensors to detect the emotional state of the wearer.

Social Background  

I live and work in suburban neighbourhoods, north-east of Naples (Ponticelli), and I started from the fact that the children came to me for rehabilitation therapies with tears, the parents often do not have the motivation to treat the children, and therefore there it was the need to create more welcoming spaces, attractive for the little ones to maximize the time of therapy and reduce the resistance of the young patients to “hospital” environments. In addition, the marriage with an orthopaedist and our common passion for our studies and professions made us start this family business. Our business is fundamentally based on attention to the care of human relationships.

Personality Traits

 

 

 

 

 

 

 

Stubborn, determined and creative and also a little crazy, and above all a dreamer.

 

Their Tech Entrepreneurship Journey

Business Name

 

Villa delle Ginestre S.r.l.
What was the inspiration?

 

 

 

 

 

The common interest with my husband about the health sector, and specifically the work with disability issues, physical and psychological. The first step was to establish a company conform to the standards of the regional accreditation of the structures acting in agreement with the national health system (in Italy, in charge of the Regions).

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

We have decided to make a technological change to our rehabilitation facility during the economic crisis and the revision of public spending on health, which also impacted enabling therapies, seeking solutions to solve the problem of waiting lists, and wanting to maintain employment levels, were the push to evaluate new technologies as a possible solutions.
What does it do?

Products/services?

 

 

 

 

 

The “Villa delle Ginestre” Rehabilitation Centre is authorized to provide services aimed at individuals suffering from physical, mental and sensory pathologies. former. Art. 26 law 833/78 (Law 11/84) in an outpatient, domiciliary and semi-visa regime in agreement with the NHS.

For Psychotherapy treatments not authorized by the S.S.N. are provided privately. The most common pathologies are: mental retardation, motor disabilities of neurological and orthopaedic origin, chromosomal syndromes, encephalic damage, cognitive, emotional and behavioural disorders, neuropsychological disorders, sensory and neurosensory disorders, communication disorders, learning disorders.

The Centre provides pursuant to L.11 / 84 ex. Art 26 L. 833/78 ° for outpatient and home care the following services:

  1. Physiokinesi therapy;
  2. Respiratory / neuro-motor / cardiology therapy;
  3. Neuro-psychomotricity;
  4. Speech therapy;
  5. Occupational Therapy (individual and group);
  6. Neuropsychological rehabilitation (individual and family psychotherapy);
  7. Half-boarding school.
What makes it unique?

 

 

 

 

 

 

 

 

The passion for our work, the attention to the health of children and adults, with the desire to give concrete results to people, especially for children and young people with disabilities, after compulsory schooling, and when social conditions after the acquisition of a high school diploma, the future for autonomously disabled girls and boys is very difficult, as well as representing the concern of parents, on the theme of “after us”.

The use of robots for therapies with children are giving very important results, because through play, being immersed in a colourful and well-kept environment, the rehabilitation experience is not associated with medical supervision, but with play and fun.

A key factor are also our workers, who are extraordinary people able to assist patients in a superlative way. For years we have created a real network of professionals who act to support people, accepting their needs and responding in a flexible and dynamic to their needs. At our facility operate: Physiokinesi therapists, speech therapists, orthopaedists, psychologists, psychotherapists, neurologists, socio-health workers.

What were the main success factors?

 

 

 

 

 

Make a difference compared to the public health market.

Link the interest of children immediately, maximizing the therapy.

Amaze adults with special effects.

Maintaining high therapist motivation, with continuous updating of their professional competences.

 

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Cultural challenge related to diversity and disability, above all the main challenge is related to the cultural change. For many people, the disabled should stay indoors or in hospitalizations, instead of studying or wanting to work and live independently. Unfortunately, it will be a challenge for a long time in our social environment.

Another struggle was the search for the right consultants (experts and technical) and partnerships (financial and ownership), as was the search for some loans, calls for proposals which are not always successful, even for trivial reasons.

How did they overcome these?

 

 

 

 

 

 

 

I was convinced of the need to open the rehabilitation centre to private clients too, given the reduction in public spending on healthcare, but at the same time I was aware of the need to keep prices down, but also to make the rehabilitation experience more pleasant, especially for children. The use of artificial intelligence and robotics have provided some answers to proactively proceed in this change of business scenario.

To continuously pay attention on the workers employed in our company, and in order to improve the competences and the professional profiles in our field, I proposed and awarded an Erasmus+ project called “WorkABLE: developing competences of adult educators to support the employment of persons with mental disabilities”, lasting two years, a strategic partnerships for innovation in the field of adult education. The idea was born from the observation of the lack of a specific professional profile (“Job Coach”) in the Italian and European panorama. The project aims to define, implement and provide training for adult education professionals in order to transmit to them the necessary skills for the complete accompaniment in the world of work of people affected by intellectual disabilities and autism spectrum disorders. The pilot version of the course will be tested by the project partners themselves (training and job placement centres specializing in the treatment of disability from Romania, Slovenia, Cyprus and Italy), for the subsequent delivery to the public.

Linked to my registered patents, and to contribute to the financial coverage of the new investments, I conceived and coordinated the R&D project called “BRAVO – BEYOND THE TREATMENT OF THE ATTENTION DEFICIT HYPERACTIVITY DISORDER, funded (position no. 415) out of Axis I funds, Action 1.1.3 PON Enterprises and competitiveness 2014 – 2020 referred to in the Decree of the Ministry of Economic Development 1 June 2016 “Horizon 2020 – PON 2014/2020”.

The project aims to create an advanced therapeutic environment, created by means of immersive virtual reality, capable of helping young patients with ADHD Attention Deficit Hyperactivity Disorder, and improving their health conditions.

Another project conceived and coordinated is called AVATEA Advanced adaptive virtual technologies e-health. Funded from the funds of the priority axis 1 POR Campania FESR 2014/2020 Research and Innovation. The Avatea project aims at an adjustable seat combined with a visual interface for performing exercises for enabling and rehabilitative purposes. It is a complete rehabilitation support system, highly immersive and responsive, capable of configuring itself mechanically to support specific therapeutic sessions for the various levels of deficit, even serious ones, to support the treatment process of all the cases that fall within the within the DCD (Developmental Coordination Disorder).

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Continue on this path, using artificial intelligence and new technologies for the many ideas I have regarding the autonomy of disabled children and the emotional sphere, rethinking the therapeutic approach through the intelligent use of new technologies.

As in the social-health work the risk of burn-out is high, to cope with this awareness, I am introducing Mindfulness Yoga practice also amongst our workers (I am also a practitioner of Mindfulness Yoga, which is a mode of practice of Hatha Yoga that pays particular attention to mindfulness, awareness of breathing and openness of the heart.)

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Have more contact with yourself, hook your dreams and never give up and do things with passion.
Further information:

Contact details

 

 

 

 

 

 

 

You can get in touch via email at the following address:

[email protected] 

Website:

http://www.villadelleginestre.com/websiteeng/

Adriana Migliucci

Adriana Migliucci

Italy

The Leading Lady – Female in tech

Name Adriana Migliucci
Age 47
Country Rome, Italy
Education Experience

(Secondary, Higher Level)

 

 

 

 

With humanistic-anthropological studies, a university degree in historical geography and a specialization in social sciences at La Sapienza University of Rome, after graduating from high school Lyceum Giulio Cesare in Rome.

Basic Course and Training Course for Trainers in “Neurolinguistics Programming and Effective Communication”, at The First Institute of NLP in San Francisco (1995-1998).

Training

(Business,

Entrepreneurial)

 

 

 

 

 

Since my university days, I have enriched my theoretical preparation with numerous professional training courses and internships in the field of planning, organization and cultural communication.

In April 2018, I have attended a workshop on gamification and digital skills, organised by the Chamber of Commerce of Rome, and another important entrepreneurial training course was organised by BIC Lazio, about Tourism 2.0, deepening topics as Lean Methodology, Market and Value Proposition, Canvas Model, Channel and Customers Relationship, Costs & Revenue, Pitch technique applied to the touristic sector.

I attended also different short training about fund raising and EU project design, deepening also the fiscal aspects of this techniques.

Since my university days, I have enriched my theoretical preparation with numerous professional training courses and internships in the field of planning, organization and cultural communication.

In April 2018, I have attended a workshop on gamification and digital skills, organised by the Chamber of Commerce of Rome, and another important entrepreneurial training course was organised by BIC Lazio, about Tourism 2.0, deepening topics as Lean Methodology, Market and Value Proposition, Canvas Model, Channel and Customers Relationship, Costs & Revenue, Pitch technique applied to the touristic sector.

I attended also different short training about fund raising and EU project design, deepening also the fiscal aspects of this techniques.

Employment History

 

From 1995 to 2000 I was a free-lance as web content and editor of news, culture and shows for the Film.it website and for the periodicals CinemaOggi, Campus – the monthly university magazine- research and training, Etiinforma – the monthly magazine of theatre and Italia Sud – Facts and problems of the South of Italy.

From 1999 to 2005 I devoted myself in a particular way to audiovisual production and promotion by participating in numerous workshops in the sector and taking care of the organization, promotion and communication of multiple documentaries at various film companies, including Luna Rossa Cinematografica, Gothic Produzioni, as project manager. Digital Desk and the Foundation “Cinema nel Presente”. As part of Community Planning, I have provided coordination and continuous collaboration with the Media Desk – the Italian branch of information, project consultancy and dissemination of the MEDIA Programme of the European Union.

I also dealt with the planning, organization and promotion of numerous festivals, reviews, exhibitions, theatrical performances, concerts, institutional events and forums throughout the national territory.

From 2004 to 2006 I worked with IsICult – Italian Institute for Cultural Industry as assistant to the president and external relations officer. This latter assignment has seen me assiduously engaged also as sent to continuous workshops, conferences and sector meetings taking care of the preparation of detailed reports for the continuation of the internal activities of the institute and for the preparation of articles on specialized newspapers.

For IsICult, in 2005, I also participated as a researcher in the first Sector Survey on the Documentary Market in Italy, promoted by Doc / It- Association of Italian Documentary Filmmakers and funded by the Ministry of Productive Activities, Ministry for Cultural Heritage and Activities, ICE – Institute for Foreign Trade, Istituto Luce, Rai, Sky Italia and Fox Channels.

From November 2006 to December 2009 I was Head of the Cultural Design Area at PMC Entertainment, a studio associated with a portfolio of over 200 national clients operating in the live entertainment and audiovisual sector. In the context of this activity, I assisted numerous customers in the conception, drafting and complete structuring of cultural projects at local and national level, which can be financed through calls from both public and private entities. To complete these professional experiences, I also carried out the accountability of the funded projects.

In July 2006 I founded the Terre Vivaci Cultural Association – of which I am still the president – to create, organize and promote activities aimed at enhancing the cultural heritage and artistic talents by transforming the territories into Terre Vivaci through ad hoc projects of which I still take care of the entire creative, operational and communicative cycle.

Since 2014 I have created and I dedicate myself above all to my original edutainment format “STESI DALLE TESI – Il Bel Sapere (the beauty knowledge) that unites us by sharing degree theses”.

Since May 2009 I have been admitted to the Long List “Experts for the assignment of tasks within the activities of the Ministry for Cultural Heritage and Activities for the implementation of the QSN 2007-2013” and in the list “Experts in cultural planning” of the Institute of Mediterranean Cultures of the Province of Lecce.

In 2017, until 2021, I was elected Leader of the Rome Women’s Network, the national association of freelancers  and entrepreneurs, present and operating throughout Italy.

Since March 2018 I have been the owner of the sole company “Il Bel Sapere” (The Beauty Knowledge).

Since December 2018 my start-up is hosted in the Co-Working Space “Mille Piani”, in Rome.

Social Background  

I was born in a family very open to other people and always ready to make parties and enjoy the relationship with the others. All spare money was spent to travel together and all these background conditions stimulated my curiosity and openness toward the world.

Living in Rome, although it is a town with a lot of problems, it is always a place of great opportunities.

Social networks empowered my potentiality to go beyond the territorial boundaries.

 

Personality Traits

 

 

 

 

 

 

 

Curios,  and I am brought to listen, with a natural attitude to link people and make longstanding connections amongst them. Enthusiasm toward the life in general, but sometime I overreact, due to the fact to that I am too optimist.

 

Their Tech Entrepreneurship Journey

Business Name

 

IL BEL SAPERE
What was the inspiration?

 

 

 

 

 

Inspiration started by the pleasure of building relationships, as these are capable of helping us to grow and build our lives, starting from the assumptions that each one is “culture owner” and that “culture” is only when the knowledge is shared.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

The need of people to talk, to share and to get in relationship, both at personal and professional levels.
What does it do?

Products/services?

 

 

 

 

 

Format of mutual learning aiming at sharing the university thesis, through a gamification of this process.

Each meeting  can involve from 20 to 50 people, of every age and social background, engaging participants in a continuous interaction through the presentation of the thesis, generating storytelling and exchange of experiences, passions, opinions, visions etc.

The location of the events is chosen for the pleasantness of the place, often an informal gathering place, not only in the canonical places of culture (schools, universities, libraries, art galleries), but also in a cafeteria, ice cream shop or in a public garden , in a bathhouse, or in a shop, to actually reach a wider audience.

What makes it unique?

 

 

 

 

 

 

 

 

The distinctive factor is the value generated by the relationship between those who carry specific knowledge (thesis supervisors that span many disciplines and fields of study) and those who, by participating as an audience, drop this knowledge in real life and in everyone’s experiences. Interconnection between knowledge and people, between formal and informal.
When did they decide to set it up?

 

 

 

 

 

All started in 2014, from the inspiration had in 1998 looking a French film called in Italian “Parole, parole, parole” (Words, words, words), seen by chance 15 days after my University Degree. Through irony tells about the passion and pain while preparing a university thesis.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

(Cultural) Overcome a conception of knowledge as a lever of power to be kept for oneself and to subjugate others, therefore overturning the concept of knowledge: from competition to sharing.

(Social) To be recognised as professional/business player in this kind of events, often managed by women as charity or volunteering.

(Technological) A start-up exploiting the new technologies is generally associated to “young man”, supposing a more technical background.

How did they overcome these?

 

 

 

 

 

 

 

With great determination, conviction in my vision, and acting on the field. The work allowed me to receive feedback that further refined my proposal and always motivated me by learning from every single meeting.
What were the main success factors?

 

 

 

 

 

 

 

Release the well-being among people, make them feel at ease.

Thanks to these relationships I managed to bring value by generating quality relationships between people. Some professionals, touching the benefits of this approach, are giving shape to a network of women entrepreneurs and freelancers, called the “Female Network”.

I am the coordinator of this network in the town of Rome:

https://www.facebook.com/ReteAlFemminileRoma/

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Consolidate my proposal with valuable partnerships that are generated by the same events, expanding the contents in addition to the degree theses, and opening up new interlocutors and contexts, from the Creative Writing Schools, to the Chambers of Commerce, from prisons to hospitals.

This offer have to be supported by IT channels and platforms for sharing knowledge and facilitating the contacts:

https://www.tesiatupertu.it/

The next investment will be related to the further development and  launch of this platform, that intends to promote a revolution in the interaction and relationship with the knowledge.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Believe in your vision, despite everything and everyone, but with an honest and authentic comparison with reality, creating precisely quality relationships between people.

Having a spirit of continuous research aimed at leaving the doors open.

Further information:

Contact details

 

 

 

 

 

 

 

https://www.facebook.com/associazioneculturaleterrevivaci

https://www.instagram.com/stesi_dalle_tesi/?hl=it

Twitter:  @Adryvivace

The activities of 2019:

https://youtu.be/6qZgTrZLZKc

Gintare Zilaityte

Gintare Zilaityte

Lithuania

The Leading Lady – Female in tech

Name Gintare Zilaityte
Age
Country Lithuania
Education Experience

(Secondary, Higher Level)

 

 

 

 

Training

(Business,

Entrepreneurial)

 

 

 

 

 

Haven’t studied in IT field, but after two years of interest and motivation she was able to create an online shop.
Employment History

 

More than 10 years’ experience in national and EU educational project management.
Social Background  

 

 

Personality Traits

 

 

 

 

 

 

 

  • Leadership and taking risk: “I had an opportunity to choose from two possible options: predictable position as a head of department at the university or build my own IT start-up and I’ve decided to take a more challenging decision.”

 

  • Determination: G.Zilaityte haven’t studied in IT field, but determination, interest and motivation helped to lead IT team.

 

Their Tech Entrepreneurship Journey

Business Name

 

kiro.tech
What was the inspiration?

 

 

 

 

 

Market gap for online cleaning services platform. The products that were available in the market were not satisfying.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

Market gap for online cleaning services platform. The products that were available in the market were not satisfying.

Support and encouragement from family members.

What does it do?

Products/services?

 

 

 

 

 

Online cleaning services platform was sold.

 

kiro.tech is offering IT services for companies, based on sharing economy principles.

What makes it unique?

 

 

 

 

 

 

 

 

Integral products: kiro.tech create products that are easy to integrate to business.

Complex solutions: kiro.tech arrange solutions out of current products or come up with something new.

Technologies that work: kiro.tech is orientated to growth and development of customers business.

Industry experts: kiro.tech are professionals and always find the best solutions.

When did they decide to set it up?

 

 

 

 

 

5th December, 2017

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Attracting and motivating company team. There is a huge employee hunting and competition from big companies.

 

Our business is based on human resources – algorithms are not created by machines, but by people, who must have comfortable working environment. Work climate must be suitable, work deadlines -reasonable, and effective client-to-employee communication must be ensured. This helps to meet customers needs ad helps team to plan their work effectively.”

How did they overcome these?

 

 

 

 

 

 

 

By maintaining:

Ensuring open and effective communication with customers.

Comfortable working environment.Setting up reasonable service deadlines.

What were the main success factors?

 

 

 

 

 

 

 

  • Working in small technology start-up fasten up the speed of professional growth(compared with big companies). Small start-up companies allow employees to engage in the development of more exciting IT products, to contribute to architectural solutions and to take on more responsibilities.
  • Recommendations, high-quality of services work and human relationships. As IT business is based on communication, reliable network of close contacts and connections helps to ensure success in sales. Participation in various business clubs, involvement in start-up communities, constant communication and development of contacts opens the door.
  • The constant desire to provide the team with more opportunities to learn and keep up with the latest trends encourages to look for new ways to keep the small start-up attractive. During 2019, the Kirotech team was able to attend the IT Trends Conference in Toronto, the Berlin e-commerce conference, start-up festival in Israel, and various thematic events in Lithuania.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Follow and implement recent trends:

  • Focus on digitizing processes, by introducing artificial intelligence for data analysis.
  • Create and maintain valuable expert position and develop communication on behalf of real team experts, not on the distant company name.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

IT business environment is dominated by men, but it is not closed for women. G. Zilaityte is offering to look at it as an advantage for female business owners. In any case the most important factors are knowledge and competences, and well-structured arguments.
Further information:

Contact details

 

 

 

 

 

 

 

Social media channels:

https://www.facebook.com/kirotech.lt/

https://www.linkedin.com/company/kirotech/

 

Blog:

https://kiro.lt/blogas/

Alina Vyšniauskienė

Alina Vyšniauskienė

Lithuania

The Leading Lady – Female in tech

Name Alina Vyšniauskienė
Age
Country Lithuania
Education Experience

(Secondary, Higher Level)

 

 

 

 

Higher education
Training

(Business,

Entrepreneurial)

 

 

 

 

 

2002-2006 Bachelor’s degree, Information Technology

2006-2008 Master’s degree, International Business

Employment History

 

10 years (since 2010), Project Manager

3 years (since 2017), Coordinator of training and publishing projects,

ITMC Information Technology Training Center

Social Background  

 

 

Personality Traits

 

 

 

 

 

 

 

Leadership and taking risk: “I know myself well if I do not try – I will regret. I prefer trying even though unsuccessfully than being disappointed”.

Alina Vyšniauskienė tries different creative fields and believes that even negative experiences develop her personality.

 

Their Tech Entrepreneurship Journey

Business Name

 

Maketonas
What was the inspiration?

 

 

 

 

 

The businesswoman started writing stories under her offspring requests. While reading fairy tales for her children Ms Vysniauskiene was looking for stories that elevate the little ones into the holiday spirit.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

To publish her first book and later to start writing and publishing other books Ms Vysniauskiene was encouraged by her colleague, who noticed her propensity for creative design. Thanks to this encouragement and support Ms Vysniauskiene moved on and got interested in photography, which consequently led into meeting her business partner.

Interest in self-development as well as and good examples of mentors’ businesswomen is the biggest motivation to start new creative activities and test new fields.

What does it do?

Products/services?

 

 

 

 

 

  • Layout, graphic design and publishing.
  • The main layout works and services for business – visual advertising, corporate identity design, letterhead, image advertising, advertising layout, packaging design.
  • Creates and designs individual publications – catalogues, menus and books of all kinds. Takes care of their creation from idea to print.
What makes it unique?

 

 

 

 

 

 

 

 

  • Dynamic spectrum of products and services.
  • Straight but friendly communication with costumers.
  • Small but creative and flexible team of professionals being able to offer creative solutions to customers.
When did they decide to set it up?

 

 

 

 

 

2017

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Entering foreign markets and reaching biggest publishers.
How did they overcome these?

 

 

 

 

 

 

 

  • Ensuring open and straight but timely effective communication with customers.
  • Ensuring quick delivery and quality.
  • Working in a small team and ensured flexibility as well as quick decision-making process.
What were the main success factors?

 

 

 

 

 

 

 

  • Consumer friendly:fulfilling client’s wishes simply and quickly, communicating in a sincere and friendly manner in a language that is mutually understandable.
  • Fast implementation and high quality:quality orders do not necessarily require a large amount of time.
  • Small but creative and flexible team of professionals being able to offer creative solutions to customers as well as to enter foreign markets and to reach biggest publishers.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Ms Vysniaukiene encourages active women to be brave, break rules and swim upstream, and sometimes to look for inspiration.

Ms Vysniaukiene is convinced that sometimes suggestions should be treated with caution and one should focus more on its business goals. “Sometimes you seem to have to attend all business events and to collect all possible recommendations and suggestions. However, practice revealed a need to act with courage and break rules if needed, rather than follow theoretical suggestions”.

Further information:

Contact details

 

 

 

 

 

 

 

Social media channels:

https://www.facebook.com/Maketonas/

https://lt.linkedin.com/in/alina-vy%C5%A1niauskien%C4%97-9b8234138

 

Website: https://www.maketonas.lt/

Dr. Jovita Dargienėa

Dr. Jovita Dargienėa

Lithuania

The Leading Lady – Female in tech

Name Dr. Jovita Dargienėa
Age
Country Lithuania
Education Experience

(Secondary, Higher Level)

 

 

 

 

Higher education
Training

(Business,

Entrepreneurial)

 

 

 

 

 

Sewing technologist, Vilnius Higher Technological School

6 years maternity leave

Master’s degree and PhD in Sewing engineering, Kaunas University of Technology

Employment History

 

Associate Professor, Kaunas College

Fashion technologist, Vytautas Magnus University

Creative Director, Snaudė

Social Background  

 

 

Personality Traits

 

 

 

 

 

 

 

  • Leadership and courage to make unpopular decisions: “All my life I was choosing unpopular decisions: mother of four kids in parallel with university education and PhD studies, teacher at the university. All of this happened consistently, without frustration. I am fascinated by life as a journey, therefore, creation is a part of my life ”says the fashion technologist. The best motivation for J. Dargienė is focus on results.
  • Determination and result orientation: As a mother of four kids dr. J. Dargienė has strong features of curiosity and creativity which went well together with determination, good time management and focus on results.

 

Their Tech Entrepreneurship Journey

Business Name

 

Snaudė
What was the inspiration?

 

 

 

 

 

While teaching at the university Dr. J. Dargienė was helping students to implement their creative ideas. After a couple of years of teaching, she has unexpectedly realised “… that living for/helping others was not my only calling. I was also eager to create myself. It happened that I was planning a family vacation trip to Croatia at that time and I was not able to find a comfortable backpack for the trip, thus, I decided to make a backpack myself. That was how I started my journey into the business world”.

Dr. J. Dargienė has posted a picture of the produced backpack on her Facebook profile and unexpectedly received a lot of compliments as well as requests to produce several similar backpacks. One post with a picture of her first product in social media made a great acknowledgement of and advertisement to her business “Snaudė”.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

Self-realisation through creation, interest in contributing to family finances.
What does it do?

Products/services?

 

 

 

 

 

“Snaudė” offers embroidered haberdashery products
What makes it unique?

 

 

 

 

 

 

 

 

  • Manufacture of exclusive (innovation based), value-added haberdashery products.
  • Haberdashery products – handbags, backpacks, handhelds, computer cases and more – are embroidered and sublimated to achieve exceptional design.
  • The function of the product is equally important, and enormous attention is paid to it.
  • The main task is to produce a durable, value-added ergonomic product.
  • Quality matters at all stages of production, from the choice of materials to the presentation of the product to the consumer.
When did they decide to set it up?

 

 

 

 

 

September 2013, Brand Snaudė

November 2018, the company Snaudė

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

The main struggle was and still is a general understanding and knowledge of a business management, human resources management and accounting.
How did they overcome these?

 

 

 

 

 

 

 

Dr. J. Dargienė is still learning how to overcome the above-mentioned challenges, therefore, she is a diligent attendee of Kaunas Science and Technology Park’s programmes (Evolut 4.0, networking meetings, consultations with mentors).
What were the main success factors?

 

 

 

 

 

 

 

  • Brand and marketing:
  • An attractive and unique logo designed by Dr. J. Dargienė‘sson, who was studying graphic design at that time;
  • Brand name “Snaudė” a unique name which has a nice and warm connotation for Lithuanians: flower/herb “Sonchus” commonly known as sow thistlesis very popular in Lithuania.
  • Courage to advertise on social media & decision to commercialize the product: J. Dargienė admits that the post of her first product in social media was some kind of unconscious message to costumers about her decision to start a new chapter of her life related to creativity and furthermore commercialization of the developed product.
  • Unique products: Haberdashery products are embroidered and sublimated to achieve exceptional design. A durable, value-added ergonomic product.
  • Small team: “Snaudė“has a small team, this factor allows to be flexible and fast in reacting to changes of demand of products as well as to adjust business to different conditions, to ensure quality as well as constantly boost creativity.
  • Enterprise innovation is a competitive advantage and a solid key to rapid growth.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Focus on foreign markets.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Determination, discipline, time management, pursuit of purpose, results orientation.
Further information:

Contact details

 

 

 

 

 

 

 

Social media channels:

https://www.facebook.com/SnaudesGaminiai/

https://lt.linkedin.com/in/jovita-dargiene-478613109

 

Blog: –

Sinead Vaughan-Tompson

Sinead Vaughan-Tompson

Ireland

The Leading Lady – Female in tech

Name Sinead Vaughan-Tompson
Age 47
Country Virginia, Co CAVAN
Education Experience

(Secondary, Higher Level)

 

 

 

 

I completed my second level education at Mount Sackville Secondary School, Chapelizod – Dublin

Then I progressed to complete a Foundation course in Art & Fashion Design Technology at The London College of Fashion.

Training

(Business,

Entrepreneurial)

 

 

 

 

 

I undertook an internship with Harriet Gubbins, Fashion Designer, London.
Employment History

 

I have had a pretty varied employment history, living in Copenhagen. Denmark (1 Year). Munich, Germany ( 2 Years) and London, UK (12 Years) I worked in IT sales, various other sales and administration positions and then returned to Ireland to work as General Office Manager for my Father’s companies which specialized in Energy Efficiency Products and building methods before deciding to pursue my original lifelong wish to be a professional artist.
Social Background  

As a child I grew up in the countryside just outside Trim in Co. Meath. A rural upbringing in 1970’s Ireland was a mass of contradictions at times idyllic and full of freedom, at others difficult and conservative.  After two years of studying in Maynooth I left to live abroad, before returning to a much-changed Ireland 15 years later. I currently live in Virginia with my husband and much-loved dog.

 

Personality Traits

 

 

 

 

 

 

 

I am an inherently creative, artistic and musical individual. Always approachable to friends and strangers alike. Enthusiastic about the things I love and loyal to the people I care about.

I am modest about my talents, appreciative of others, polite and punctual.

A deep love of nature permeates through everything I do, influencing not only my choices as an artist but my everyday decision making as an individual as well.

 

Their Tech Entrepreneurship Journey

Business Name

 

Síoda  Art – Sinéad Vaughan-Tompson
What was the inspiration?

 

 

 

 

 

After years of working in offices there came a point where I realised, I had been neglecting my creative side for too long. The need to express myself in a way that was impossible to do in a conventional job had reached the point that it was impossible to ignore.

I love art and I love fashion and the idea of combining the two was incredibly appealing. “Síoda” is the Irish for silk and my original concept was to produce hand painted silk scarves (wearable art) and abstract paintings on silk fabric. This has evolved to include producing paintings on canvas/board and paper in acrylics and oils.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

I have always had a deep love of art and the desire since childhood to be a professional artist, so I decided to take the plunge and really pursue this. A huge decision to make and in the long run quite terrifying but utterly satisfying.

Once the decision was made it was really a case of all or nothing and whilst those early days were somewhat hampered by me fracturing my knee the enforced immobility meant that I was able to spend a lot of uninterrupted time online; using the internet to research artists that I liked and learning about the techniques and processes I would need to be able to achieve my goals. I taught myself how to paint on silk, building on what I was able to learn online and developing a style and body of work unique to me.

What does it do?

Products/services?

 

 

 

 

 

 I create contemporary abstract and expressionist paintings on canvas, board and paper using a variety of mediums (mainly acrylics and oils).

In conjunction with this I also produce hand painted silk scarves (wearable art) using french dyes and framed abstract paintings on silk fabric.

I sell these through a small number of places in Ireland and online through a selected number of websites, whilst at the same time being available to take on commissions, both private and corporate, as the opportunities arise.

What makes it unique?

 

 

 

 

 

 

 

 

As a visual artist my work is entirely original. It is influenced by the artists  work whose I love and by the world around me. As time goes by, my own distinct and recognisable style has slowly developed enabling me to offer a unique body of work that can be clearly differentiated from that of other artists’.
When did they decide to set it up?

 

 

 

 

 

I decided to set up the business nearly seven years ago. Though much of the first two years was spent researching and teaching myself the skills and techniques necessary to succeed.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

The main challenges were financial, art equipment is expensive and to produce high quality art and luxury silk apparel ones needs to use the best quality materials available.

Learning how to promote yourself in an entirely new industry was also a challenge. Finding your way around social media and keeping up with the advances in technology can be a struggle and an on-going learning experience.

How did they overcome these?

 

 

 

 

 

 

 

I overcame these challenges through “trial and error”. It’s amazing what you can learn by your mistakes.

For everything else, the internet is your friend. Instagram has been a great boon for both promoting my work and as a constant source of inspiration. The fact that you can get almost instant feedback on your work especially from your peers is an incredible boost.

For developing new techniques, I have always used Youtube, as a learning platform it has proved invaluable and has allowed me to develop and evolve as an artist in ways that would otherwise be impossible without expensive tuition.

In regard to social media, I keep active and interact online with people!

What were the main success factors?

 

 

 

 

 

 

 

My main success factors relate to networking, both on social media (especially Instagram) and in the community. I advise others to constantly take stock and that as long as you are moving forward, be it artistically or as a business then you are making progress. It is far too easy to become disheartened, but you have to believe in what you are doing and recognise that there are no shortcuts to success.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

I plan to continue to evolve and develop as an artist, introducing new methods, techniques and materials into my work.

The next step for me to  develop a successful business is having my original artwork printed on silk scarves and other apparel, packaged beautifully and available for a larger market.

 

I would like to expand my available studio space in order to facilitate the painting of large abstract canvases for both corporate and private clients.

 

Going forward I plan to be more selective in the choice of exhibitions for my artwork, targeting and working towards those that I think will be of the most benefit to me including the selection of a small number of open competitions to enter each year.

 

My goal is to be financially successful enough in order to facilitate all of the above!

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Stay true to your vision. and enjoy the experience.

Don’t compromise your aesthetic.

Further information:

Contact details

 

 

 

 

 

 

 

Instagram: sineadvaughantompson

Facebook: Sioda Art

www.newyorkart.com (search: Sinead Vaughan-Tompson

www.1stdibs.com (search: Sinead Vaughan-Tompson

www.artsy.net  (search: Sinead Vaughan-Tompson

Kasia  O REILLY

Kasia O REILLY

Ireland

The Leading Lady – Female in tech

Name Kasia  O REILLY
Age 39
Country Ireland
Education Experience

(Secondary, Higher Level)

 

 

 

 

  • Post Graduate Diploma in Business Administration & Management
  • Master’s Degree, Political Science & Government Admin
  • Certified Insurance Practitioner (Insurance Institute of Ireland)
  • Nutrition Coach (Institute of Health Science)
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

  • OPEX Blue Belt – Operational & Project Management Excellence
  • Salesforce Admin Certified
  • New Frontiers – The National Programme for Developing Entrepreneurs
Employment History

 

  • 2016 – until now – Self-employed entrepreneur
  • 2007 – 2016 – Project Manager in Allianz Ireland
  • 2005 – 2007 – General Manager in Retail

 

Social Background  

I come from Gdynia, in the north of Poland. I have been living in Ireland for over 15 years. I feel that “I have found my place” here in Ireland, despite my continuous love for Poland.

 

Personality Traits

 

 

 

 

 

 

 

I define my personality as being, sociable, pro- active, open minded, conscientious, driven and ambitious.

I believe in simplicity and going back to basics.

Wellness of the planet is always on my mind.

 

Their Tech Entrepreneurship Journey

Business Name

 

SANA NATURALS
What was the inspiration?

 

 

 

 

 

Sana Naturals eco- friendly skincare was born out of passion and respect for nature.

I was inspired by the idea of spreading the beautifying magic of plants and minerals straight from nature to help women feel good in their skin.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

This passion has since developed into natural skincare, especially as I struggle with problematic skin. It’s dry and oily at places, sensitive, easily irritated and prone to breakouts. Years ago, I didn’t realise that additives in skincare may cause these skin problems.

 

I wanted to raise awareness around natural skincare as an alternative to synthetic skincare. Using social media to diffuse my message and my products has been an integral part of my business and especially since mine was a start-up in today’s retail climate.

What does it do?

Products/services?

 

 

 

 

 

Our mission is to share the embellishing magic of plants and minerals straight from nature to help you heal and nurture your body and soul, bring you joy and a peaceful mind and inspire a return to our roots and the wisdom of our ancestors.

We provide natural eco- friendly skincare infused with the healing forces of Mother Nature to nourish your body and soul. Handmade in Ireland;

this simple yet luxurious skincare collection is created with problematic and sensitive skin in mind, however the products offer indulgence and soothing comfort for skin of all types and ages.

Designed to be kind to delicate complexions, the formulas contain undiluted active botanicals to help restore your skin’s natural balance and regain its natural healthy glow. They’re handcrafted in micro batches to preserve the freshness and potency of the natural ingredients.

Sustainability is one of the main product’s core value.

What makes it unique?

 

 

 

 

 

 

 

 

In the current trend where skincare is formulated in science labs with synthetic chemicals, mass produced in factories, sold in supermarkets in plastic containers, and advertisers trying to persuade us to purchase them using science jargon to appeal to our deepest insecurities…I offer my customers something different:

  • The brand is sustainable
  • The products are multifunctional promoting minimalist skincare and simplicity. Customers can get better skin with less effort and fewer products in their skincare routine.
  • Holistic approach to beauty – focus on the skin’s health and body wellness
When did they decide to set it up?

 

 

 

 

 

My business has been registered since June 2017.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

I had to deal with challenges such as finding funding to get started, finding affordable PR opportunities and building the brand’s ethos and reputation so that people trust the brand and buy the products.

Overall, my experience of starting a business in Ireland was very positive. I am passionate about my work; I have put the time and effort required to get started and I have done what was necessary to establish my business.

How did they overcome these?

 

 

 

 

 

 

 

I have invested €10,000 of my personal savings and obtained a Priming Grant from the Cavan Enterprise Office. A Priming Grant is available to micro-enterprises within the first 18 months of start-up.

I received enormous support from the Local Enterprise Office in the form of training, mentoring and financial grants.

This helped me to develop my business,acquiring the necessary skills and entrepreneurial mindset.

 

On a personal level, having close contact with nature has always been important to me and has helped me to better handle challenges. I learnt it from my grandmother, she taught me to love and respect nature because everything we need is there.

What were the main success factors?

 

 

 

 

 

 

 

I am a member of the Cavan Business Network (The Cavan Businesswomen’s Club).

Their meetings are always very inspirational and learning from other more experienced businesswomen is very valuable and is a solid contributing factor to my success and motivation.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

I intend to continue developing my business.

In the immediate future, I will adapt the website to sell in other parts of the world and acquire more stockists nationwide.

 

I will also consider developing my business worldwide and start

exporting abroad.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

I would definitely recommend having a solid business plan ready before getting started.

Also, it’s important to be prepared to adapt your business plan to the ever-changing business environment.

Further information:

Contact details

 

 

 

 

 

 

 

Website: http://www.sananaturals.ie

Instagram: https://instagram.com/https://www.instagram.com/sananaturals

Facebook: @sananaturals

Pinterest: Sana NaturalsEmail: [email protected]

ANNE GODWIN

ANNE GODWIN

Ireland

The Leading Lady – Female in tech

Name ANNE GODWIN
Age
Country Ireland
Education Experience

(Secondary, Higher Level)

 

 

 

 

I completed my secondary education before completing further education related to my chosen career.
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

I completed a Framing Course with the Fine Art Trade Guild in London. The Fine Art Trade Guild is an organisation representing the fine art and framing industry.

Employment History

 

I worked in administration for a number of years prior to becoming self-employed.

 

Social Background  

I am married with two adult children and 6 grandchildren. I regard my age as just a number!

 

Personality Traits

 

 

 

 

 

 

 

I am enthusiastic and determined.  I can sometimes be shy but I have acquired managing techniques to overcome my shyness.

 

Their Tech Entrepreneurship Journey

Business Name

 

Virginia Framing and The Little Craft Room
What was the inspiration?

 

 

 

 

 

My business started out as a small venture. I initially started selling vintage postcards and did not think that I would later become a framer.

I have had a lifelong interest in crafts and have enjoyed the creative side of crafting. I also had framing skills and was able to do small commissioned work where I had a number of items framed and had to travel to another town to get it done.

Seeing the interest people had for my crafty skills, I investigated becoming a professional framer myself.

The Little Craft Room was added because as I used to organize a big annual craft fair and knew many crafters, I realized that I had solid credentials to set up a year-round outlet.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

As I regularly needed to have some pictures framed, I saw an opening for a picture framing business in Virginia. I decided I would invest in professional training and went on taking Fine Art Trade Guild exams for framers. I opened Virginia Framing in 2007. At first the business was home based, but in 2009 I was offered, and took, the opportunity to share a shop space.

In 2017 my daughter Clare joined me and together we expanded the business and added The Little Craft Room. Clare has her own small craft business, Buttony Things, making personalised Button Art and this completed the framing service.

What does it do?

Products/services?

 

 

 

 

 

We offer a professional picture framing service, personalized Button Art and now stock a wide range of hand crafts, as far a possible, sourced locally. The majority of our craft suppliers are very small businesses and we provide an outlet for their crafts. We take a commission on sales. This year we have also bought in items to sell, this has been necessary to give us a wide variety of crafts to sell
What makes it unique?

 

 

 

 

 

 

 

 

We offer a first-class framing service and in The Little Craft Room, We also provide local crafts people an outlet for their work. Many of the items for sale are unique to our shop.
When did they decide to set it up?

 

 

 

 

 

Virginia Framing was set up in 2007, the Little Craft Room was added in 2017.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

I set up the business from my home initially and this allowed me to control the growth and costs. I invested my own money in training, equipment and materials. By the time I moved into commercial premises I knew that the business could pay rent and other associated costs. Working on my own at the beginning, I missed companionship of colleagues. I wish I was better at using social media to advertise the shop and service
How did they overcome these?

 

 

 

 

 

 

 

Since the start I have been a member of the Fine Art Trade Guild and this has been invaluable providing help and advice when I came across unusual framing situations. My daughter has joined me in the business, and I enjoy working with her.

I have taken a number of social media courses to help with this side.

What were the main success factors?

 

 

 

 

 

 

 

Virginia Framing has grown over the years and I am positive that there is potential for further growth. The Little Craft Room has steady sales but would not be viable without the support of the framing business.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

To grow the business, particularly the craft side. The framing side works well, and we have a good reputation with many repeat customers.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

I would recommend nascent women entrepreneurs to watch costs and outgoings. In my case I had to learn to value my time and charge enough to reflect the time spend on framing work.
Further information:

Contact details

 

 

 

 

 

 

 

 https://www.facebook.com/TheLittleCraftRoomAtVirginiaFraming/
Maria Rusin-Szeremeta

Maria Rusin-Szeremeta

Poland

The Leading Lady – Female in tech

Name Maria Rusin-Szeremeta
Age 28
Country Poland
Education Experience

(Secondary, Higher Level)

 

 

 

 

A university degree in Russian philology and a specialization in translation at University of Rzeszów, after graduating from Janek Bytnar’s  high school  in Kolbuszowa.
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Since my university days, I loved to work with foreign languages. Before the high school final exams it was completely different – English was my Achilles heel and I could not imagine that I would ever be able to communicate in a foreign language. It changed when I insisted that I want to pass the English mature exam, even if at that moment I had only average results in this subject. It paid off. I was able to start language studies at university.

During my studies I was active in many circles of interest – I went to trainings in Filipino martial arts – escrima, where after years of training I became a trainer, I was a member of the Slavic club and organized concerts with Slavic music and a translation circle from which I published several of my own translations.

Employment History

 

Soon after finishing studying at University of Rzeszów, I managed to get a job in a foreign language. Although I have a Master’s degree in Russian, I work in English. After four years of work in European projects, together with the current boss I founded the company Acumen, of which I am the chairman and which at that moment got its first project implemented under the Erasmus + program

 

Social Background  

I come from a small town near Rzeszów. Since childhood I was taught how to approach life with humor and the distance needed for it, to read a lot, to be curious and to be open to others and to like people. Thanks to this I am happy now when I can cooperate with others.

 

Personality Traits

 

 

 

 

 

 

 

Sociable, open to new challenges and acquaintances, able to adapt to the situation

 

Their Tech Entrepreneurship Journey

Business Name

 

Acumen Training
What was the inspiration?

 

 

 

 

 

The inspiration was my previous job and the desire to have my own business. The name was invented by my boss and co-founder of the Acumen

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

I wanted to try my own hand in the European projects industry.
What does it do?

Products/services?

 

 

 

 

 

The aim of Acumen Training is to support managing on the labour market and setting up own business.  We aim to support entrepreneurship and managing on labour market, we focus on consulting – founding and developing business and also on media production – for example on developing audio-visual learning materials and e-Learning portals, including producing learning content
What makes it unique?

 

 

 

 

 

 

 

 

An innovative and flexible approach to work, a small group of employees who know each other well, and despite the fact that the company is young – they have been working together for years.
When did they decide to set it up?

 

 

 

 

 

We decided to  start a new business in the same branch about 2 years ago, when we noticed a high demand for this kind of services

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

I think the biggest problem with breaking through the market was simply that the company was new and none of the industry partners knew it. Only after getting acquainted with the company could people learn about the many years of experience of its employees. Fortunately, this is a problem that will solve itself over time
How did they overcome these?

 

 

 

 

 

 

 

As I previously mentioned this kind of problem will solve itself over time. As for now we can only prove our worth via hard work.
What were the main success factors?

 

 

 

 

 

 

 

The main factor here was many years of experience and knowledge in the industry, an innovative approach to work and a bit of luck

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Starting using new technologies to make work faster and more efficient, improve all workers competences and in general keep improving.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Have more contact with yourself, hook your dreams and never give up and do things with passion.
Further information:

Contact details

 

 

 

 

 

 

 

You can get in touch via email at the following address:

[email protected]

Website:

www.acumen-training.com.pl

Małgorzata Grabek and Magdalena Dec

Małgorzata Grabek and Magdalena Dec

Poland

The Leading Lady – Female in tech

Name Małgorzata Grabek and Magdalena Dec
Age 29, 29
Country Poland
Education Experience

(Secondary, Higher Level)

 

 

 

 

We both finished higher pedagogical studies in field of educational pedagogy
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Małgorzata I completed MA studies in the Care and Education Pedagogy at the Faculty of Pedagogy at the University of Rzeszów and after that postgraduate studies in Sociotherapy at the University of Business and Entrepreneurship in Ostrowiec Świętokrzyski. I am also a graduate of the BCB Business and Personal Development Trainers School, PBE Group in Krakow, and accomplished postgraduate studies in sociotherapy and drama methods used in working with children and young people courses.

Magdalena Dec:

I completed MA studies in the Care and Education Pedagogy at the Faculty of Pedagogy at the University of Rzeszów and postgraduate studies in Sociotherapy at the University of Business and Entrepreneurship in Ostrowiec Świętokrzyski. I am a graduate of the BCB Business and Personal Development Trainers School, PBE Group in Krakow. For many years I have been cooperating with companies, institutions and NGOs, where I develop applications for funding, I run activities in the field of social animation, prevention, training and workshops. I am a member and a certified first degree trainer of PSPIA KLANZA. I also accomplshed 3-degree course of sin language

Employment History

 

Student internship 3-month training at theraputic center SELFS  in Rzeszów

 

Social Background  

Małgorzata was born in Rzeszów, and Magdalena was born in small village Sarzyna, they met at university and decided to start their own company just after finishing their courses. From childhood, they were trying to break free from current conditions and improve their standard of living, and at the same time do something good for the world

 

Personality Traits

 

 

 

 

 

 

 

They both are positive, happy with life, really energetic., and passionate with their work.

 

Their Tech Entrepreneurship Journey

Business Name

 

Centrum socio-pedagogiczne Team  (Socio-pedagogic centre)
What was the inspiration?

 

 

 

 

 

Desire for continuous self-develop and helping with other people

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

We don’t want to work full-time, for someone else, and that’s why we decided to set our own business
What does it do?

Products/services?

 

 

 

 

 

Our slogan is: ANIMATION – INSPIRATION – DEVELOPMENT – We are people who are constantly looking for inspiration and development opportunities both for themselves and others. That is why in our activities we pay special attention to the comprehensive development of children, adolescents and adults.

We run general development, educational, preventive and socio-therapeutic workshops for children and young people using various work methods based on developing cognitive skills and social competences. Actively conducted classes allow you to develop cooperation skills, creativity, openness, and searching for unconventional solutions.

We also run thematic training workshops for various professional groups, including students, educators, as well as employees of companies and non-governmental organizations.

What makes it unique?

 

 

 

 

 

 

 

 

I think that it is quite unusual that our company is run by two women, which is not common in Poland. Women, we are also distinguished by the fact that we deal with circus pedagogy, which is quite new in the Subcarpathian region, and we do not use circus tricks to play, but to learn and develop talk and brain development
When did they decide to set it up?

 

 

 

 

 

In 2014, just after graduating University of Rzeszów

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Formalities and accounting
How did they overcome these?

 

 

 

 

 

 

 

It helped to find a good accountant, it solved many financial matters and freed us from thinking about formalities
What were the main success factors?

 

 

 

 

 

 

 

I would say that the main factors behind our success is cooperation between each other, everything in the operation of our company is clear and transparent to all employees. Each of them can view our further plans at any time, intentions or accounting. We trust each other. It is also important that we managed to find a niche on the market

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Extension of the offer, recipients other than children and young people, organize some conferences, big events, as now we usually focus on small ones.

We will implement activities for children and youth as well as their parents as part of the second edition of the public task entitled In search of life inspirations … – selective prevention program addressed to children and youth co-financed from the Fund for Solving Gambling Problems at the disposal of the Minister competent for health under the National Health Program for 2016-2020.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Courage and cooperation, and having some distance to people with whom you cooperate, if they are not close friends already.
Further information:

Contact details

 

 

 

 

 

 

 

You can get in touch via email at the following address:

[email protected]

Website:

http://www.csp-team.pl/

Roisin Sproule

Roisin Sproule

ULK

The Leading Lady – Female in tech

Name Roisin Sproule
Age 50
Country N.Ireland, ULK
Education Experience

(Secondary, Higher Level)

 

 

 

 

7 O’Levels (GCSE’s) at High School

BTEC Travel & Tourism at Further Education College

Intensive Secretarial Course at Further Education College

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Various administrative training courses via my early employment such as Word, Excel, Powerpoint, customer service awareness.

IAIM UK Infant Massage Training

Go For It Business Start Up Programme (Council Funded)

Lipstick and Money Programme (Ballybeen Womens Centre)

Social Media Training (part funded by Council)

Wiggly Jiggles Training

BIrthlight Baby Yoga Training

Child Protection Training

Paediatric First Aid Training

Ongoing online courses in relation to my business.

 

In addition, in the past few years I’ve had coaching and training on online marketing and social media

 

Employment History

 

1989-1998 Translink – Administrative Assistant

1998-2008 British Midland Airways – Customer Service Admin/PA to Airport Manager

2008-Present -Self Employed Baby Massage Instructor

2014-Present – President of International Association Of Infant Massage UK

 

Social Background  

Family days out and meeting family and friends

I enjoy walking in fresh air and particularly at a beach.

Yoga

Reading

Holistic treatments

Watching Rom Com movies

 

Personality Traits

 

 

 

 

 

 

 

Chatty and generally interested in people.

I’m welcoming, love to make people feel good and I enjoy a giggle.

 

Their Tech Entrepreneurship Journey

Business Name

 

Bambino Massage NI
What was the inspiration?

 

 

 

 

 

My eldest son was my inspiration.  We enjoyed baby massage so much together when he was a baby that I found I was really interested in the subject, the wider benefits and delivery of the programme.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

I set up my business to enable me to be around for my children, to contribute to the family finance pot and to do something I enjoyed rather than a stressful commute, huge nursery fees and generally missing out on my children.
What does it do?

Products/services?

 

 

 

 

 

My business provides baby massage classes, baby movers classes and most recently baby yoga classes.  I deliver these programmes to groups both privately and within community project settings.  I also offer a 1-1 service.
What makes it unique?

 

 

 

 

 

 

 

 

When my business first started it was the only one of its kind in Belfast.  Other people could do what I do within community projects and settings but no one else was doing it as a private business.  Other people have now set up similar businesses, however, they do not hold the high quality certification with the IAIM UK that I invested in.  I believe I am now the longest standing Baby Massage business in Belfast but most of all my business is me and that’s what makes it unique.
When did they decide to set it up?

 

 

 

 

 

After a period of certification, I qualified and set up my business in the summer of 2008 when my youngest son was just one.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

The main challenge setting up my business was that after my initial outlay for training of £600, which I paid myself there were no further funds.  At that point I was running just one group a week, I had taken a career break from my job and had two small children with no childcare.  Family initially helped out one day a week and then when my eldest son went to nursery I employed a childminder one day a week.

Any little profit from my business was swallowed up by my family needs and childcare.

I had a very old laptop that I used and no funds to improve my tech situation.  I designed/made/printed most of my class resources for example flyers.  I also designed my initial business logo too.

How did they overcome these?

 

 

 

 

 

 

 

After 2 years my youngest son went to nursery school so I was able to add to my working hours.  Around this time my husband bought me a new laptop and I was offered some third party help with the design of a website (free of charge initially but has ongoing yearly charges) this company also designed my new business logo and business docs.  I signed up for various other free programmes to boost my business knowledge and skills.
What were the main success factors?

 

 

 

 

 

 

 

Signing up for the Lipstick and Money programme with Ballybeen Womens Centre enabled me to form a sound business relationship with them and I’ve been delivering baby massage courses and baby movers courses within the centre for approximately 6/7 years.

Having been working in Dundonald and Carryduff (another of my regular community groups) has meant that word of mouth has ensured that my business is well supported.

The popularity of social media has helped with ongoing promotion too.

 

What are their future plans?

For their tech business?

For yourself?

 

 

 

 

 

 

I intend to keep delivering my classes but behind the scenes I intend to update my website, streamline my social media platforms and their content as well as update my corporate identity.  Personally I love to continue learning and I usually go for a training update at least once a year as well as maybe attending a conference or two.  I am not a fan of business networking but maybe I should step out of my comfort zone.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

My first top tip would be to have a plan of some sort, not necessarily a business plan but something on a timeline, at least a vision.  My second tip would be to not let your business become all consuming and remember the reason why you started it, that will keep you going during the invariable more difficult times.
Further information:

Contact details

 

 

 

 

 

 

 

Bambino Massage NI

13 Pennington Park

Belfast

BT8 6GJ

07801 8321744

 

www.bambinomassageni.co.uk

www.facebook.com/BambinoMassageNI

Julie Preston

Julie Preston

ULK

The Leading Lady – Female in tech

Name Julie Preston
Age 47
Country N.Ireland, ULK
Education Experience

(Secondary, Higher Level)

 

 

 

 

Degree Level BHons 2:1
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Employment-based management training, marketing training, customer care, account management, sales training, property management and inspection and a wide number of trainings on various demographics during my time in social housing including working with women’s refuges, learning disability, autism, ex-offenders, young people leaving care, teenage pregnancy.

 

Qualifications in technology

 

Now running my yoga business since 2007 where I have over 1000 hours formal teaching qualifications and ongoing annual personal development

 

In addition, in the past few years I’ve had coaching and training on online marketing and social media

 

Employment History

 

Management Level with Proctor & Gamble and Annheuser Busch in my 20s

 

Director level in social housing in London in my 30s

 

Been self employed running my own yoga business since 2007

 

Social Background  

? Unsure how to answer this one, or what they’re aiming at?

 

Personality Traits

 

 

 

 

 

 

 

Love learning : Open to always expanding my knowledge and growing as a person ; determined ; organised ; decisive ; open and authentic ; an attitude that you can be anything you want in life ; high level of self awareness where I can own my flaws and celebrate my wins ; open to support and help ;

 

Their Tech Entrepreneurship Journey

Business Name

 

TruYou Yoga
What was the inspiration?

 

 

 

 

 

Yoga essentially saved my life, I’m not sure I’d be here had I not found yoga when I did.   The real turning point was in 2006 when to the outside world I looked like I had it all (great director level job in London, my own home, good relationship, lots of freedom and money) but in truth I was falling apart inside and hated my life and myself.   I took off on a yoga retreat to get some headspace and ask important questions about where my life was going.    I found the answer when I got quiet enough to listen – my soul told me to walk away.   Whilst on that retreat it was suggested I look into yoga teacher training.   So I did, and a few months later I had quit my job, sold my house, got rid of all my belongings and left with nothing but a passport and a suitcase with a knowing in my heart that life would guide me to teach what had changed my life, to help others.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

Because I wanted others not to fall into the dark place that I’d been, I wanted to share the many gifts yoga had given me that helped me turn my life around and offer them to others so I could make a difference
What does it do?

Products/services?

 

 

 

 

 

I offer on-the-ground community yoga classes, as well as specialised workshops, events and retreats, both locally and internationally.  I offer private yoga and corporate yoga, as well as liaising with community organisations to offer short courses or tasters to their service users
What makes it unique?

 

 

 

 

 

 

 

 

In a world of instagram yogis and the pressure to ‘look’ or be a certain way to ‘do’ yoga, TruYouinvites people just as they are, to enjoy practices that lead them back to their truest sense of self – and often that has very little to do with whether someone can do a yoga pose or not, no matter what their age, their weight, their gender, their social background etc
When did they decide to set it up?

 

 

 

 

 

2007 (although back then it was under a different name, the TruYou brand has evolved out of my original yoga brand)

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

At first finances were a huge issue as I’d not been working for 12 months, had been travelling and heavily investing in professional training.   BUT I did have enough to buy a computer, and back then there was no social media or smart phones, so I could afford to design a logo myself, design and print my own flyers etc.    I’d previously been in high level management and in charge of teams of people and large budgets in the past, as well as sales and marketing, so I drew on all my skills to just get out there.   I’d an entrepreneurial streak, and get-it-done attitude which helped a lot.   Another big challenge was that back then, yoga was really small in Northern Ireland, with only a small handful of people teaching full time in the whole country so there was a very different attitude to it then than there is now
How did they overcome these?

 

 

 

 

 

 

 

Some mentioned above, by getting innovative, designing things myself, and I printed off 10,000 flyers and hand delivered them!  In terms of getting the message of yoga out there, I went and spoke to as many businesses as I could, and offered free classes, and open days to introduce people in the community to what I was doing.   I trusted the financial side.   I wasn’t broke, as I’d a small safety net from having sold my house in the UK, but I was careful, and really cut back to live a super simple life during those early days.    I also worked A LOT.   I said yes to every class opportunity that came along, I always spoke to new people about what I did  (as I mentioned earlier this was in the days before social media!)
What were the main success factors?

 

 

 

 

 

 

 

You know, I think the lessons learnt are all part of the growth and expansion.   In the past few years I’ve scaled back so that I keep a healthy balance of my business and my life – that’s a big one that I share with new teachers who I see doing the same thing I did, heading for burnout.  The era in which we’re now operating is very different to back then, with social media at the forefront of building businesses, so the lessons I’ve learnt along the way are to invest in areas you’re weak on (for me, social media, marketing, etc) and keep up with personal development work always. Keep learning from what’s going on in the industry you’re in – success leaves clues!

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

My plans are now expanding to move my business to more of an online platform as well as more specialised teaching in workshops and expand my retreat side of the business, over a period of time reducing the number of on-the-ground weekly classes.

 

For myself, my main goal is ALWAYS to be healthy, contented and at peace, with a sense of purpose, so I’m always checking in with where I’m at on the balance, which is always changing.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Always invest in yourself and your business, and keep evaluating.   And number 1 priority is your health and wellbeing so if your business is impacting on that in a negative way, make changes before it’s too late!

 

When you can afford to, employ people to do the things you’re not strong at and save all your energy for your passion and areas of expertise

Further information:

Contact details

 

 

 

 

 

 

 

[email protected]

 

www.socialbeeni.com

 

www.linkedin.com/in/louisebrogan

Louise Brogan

Louise Brogan

ULK

The Leading Lady – Female in tech

Name Louise Brogan
Age 45
Country N.Ireland, ULK
Education Experience

(Secondary, Higher Level)

 

 

 

 

MSc in Computing & Information Systems

MA in Geography, University of Dundee

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Entrepreneur

 

Employment History

 

2000 – 2002 – Software Engineer, BT

2003 – 2014 – IT Project Manager, NHS (part time for last ⅞ years)

Organizing sociocracy trainings.

Group leader in a travel agency.

 

Social Background  

Married, with three children.

 

Personality Traits

 

 

 

 

 

 

 

 

Their Tech Entrepreneurship Journey

Business Name

 

Social Bee NI
What was the inspiration?

 

 

 

 

 

Frustration at not being able to progress in my career once I had children and was working part-time – wanted to find a way to earn my own money and be as ambitious as I liked.  I found out i liked being my own boss!

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

I already had a background in IT and computing – found out that i knew a lot more about using social media than most entrepreneurs. I started managing social media accounts for small business owners, and then went into teaching others how to do it themselves.
What does it do?

Products/services?

 

 

 

 

 

Teach business owners and entrepreneurs how to use LinkedIn to grow their business.    I have a weekly podcast – Level Up and Link In with Louise,  i run local workshops and private corporate workshops.  I work with individuals to help them create a content and strategy plan for using LinkedIn, and I have a four week group coaching programme – Level Up Your LinkedIn.
What makes it unique?

 

 

 

 

 

 

 

 

When did they decide to set it up?

 

 

 

 

 

2013 – working part time as an IT proejct manager in the health service.  Started a craft shop with a vague plan of getting out o fmy job – discovered the craft shop wouldn’t make enough money but the social media skills were transferrable to other businesses.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

finding time while raising three small children

getting out there and meeting potential clients – managing time between networking and doing the work

How did they overcome these?

 

 

 

 

 

 

 

working around the kids – being very disciplined with my time, and finding networkign events that were valuable and had my potential clients.
What were the main success factors?

 

 

 

 

 

 

 

Keeping going, keeping up to date with all the latest changes, writing a blog, networking with the right p[eople – not being afraid to take the plunge e.g. going to London to network led to me becoming the only accredited trainer for Instagram an dFacebook in N.Ireland.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Building the business up to steady monthly income, possibly taking on staff but keeping to more of the same.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Find a mentor or coach to bounce your ideas off – so valuable.  Make sure they have good testimonials from other people so you don’t waste your time and money.

 

Listen to podcasts and keep yourself educated about your industry.

Further information:

Contact details

 

 

 

 

 

 

 

[email protected]

 

www.socialbeeni.com

 

www.linkedin.com/in/louisebrogan

Rita Tojal

Rita Tojal

Portugal

The Leading Lady – Female in tech

Name Rita Tojal
Age 41
Country Portugal
Education Experience

(Secondary, Higher Level)

 

 

 

 

  • Master of Philosophy.
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Psychology.

Social design.

Sustainability design.

Empowered leadership.

 

Employment History

 

Psychology projects – therapy, prevention programs, youth integration, community intervention.

Teaching self development courses.

Organizing sustainability design trainings.

Teaching nature connections trainings.

Organizing sociocracy trainings.

Group leader in a travel agency.

 

Social Background  

Grew up in a town of around 280.000 people with somewhat closed minded views on life.

Had plenty of stimulation to follow my own ideas when I was at primary school.

Stimulated by literature and cinema while grounding.

Safe environment.

 

Personality Traits

 

 

 

 

 

 

 

Independent. Quiet. Introvert. Friendly. Optimistic. Always up for new things. Love to explore new things.

 

Their Tech Entrepreneurship Journey

Business Name

 

Coral psychology.
What was the inspiration?

 

 

 

 

 

Making the world a better place.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

Wanting to do things I didn´t find in already exist in entities.

The need to have the freedom to work from anywhere.

The wish to organize my own time.

Although this is not a tech business, I use social media and my site to promote it. Facebook and Instagram help me reach people all around the world and share little snippets of inspiration that helps people know if they want to work with me or not, and spreads some seeds of my gifts towards a more beautiful world.

What does it do?

Products/services?

 

 

 

 

 

Coral psychology offers psychology sessions & self development programs that are tailored to each client.
What makes it unique?

 

 

 

 

 

 

 

 

The blend of tools I use.
When did they decide to set it up?

 

 

 

 

 

About 8 years ago, in 2011.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Friends not being supportive.
How did they overcome these?

 

 

 

 

 

 

 

With meditation and believing in myself.
What were the main success factors?

 

 

 

 

 

 

 

Having good results.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Growing the business.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Trying and evaluating after trying, then making necessary changes .

Don’t spend too much time in mind and go to actions.

Further information:

Contact details

 

 

 

 

 

 

 

[email protected]

+351966329876

Patrícia Andrade

Patrícia Andrade

Portugal

The Leading Lady – Female in tech

Name Patrícia Andrade
Age
Country Portugal
Education Experience

(Secondary, Higher Level)

 

 

 

 

  • Master in Multimedia art – audiovisuals (Faculty of Fine Arts of the University of Lisbon, Lisbon)
  • Specialization in advertising photography, fashion and editorial

(IDEP, Barcelona)

  • 2 year Program (Ar.co, Lisbon)
  • Degree in Business and Administration (Universidade Católica Portuguesa, Lisbon)
  • Photo film: photography as film narrative (NOVA School of Social Sciences and Humanities, Lisbon)
  • The audiovisual essay and the writing on cinema (NOVA School of Social Sciences and Humanities, Lisbon)
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

/

 

Employment History

 

Still photographer in Films and TV series since 2006.

Until then, I was a fund manager and risk manager in an insurance company.  But I felt something was missing. I needed to find something that would fulfil me. After all, if I am going to spend a lot of my time in my job, it might as well be something that makes me feel I am in the flow.

 

Social Background  

 

 

Personality Traits

 

 

 

 

 

 

 

Creative. Pragmatic. Disciplined. Adaptability. Social skills.

 

Their Tech Entrepreneurship Journey

Business Name

 

Patricia Andrade
What was the inspiration?

 

 

 

 

 

I understood there’s a way to look at things during a travel in Asia. My camera, which I used without special attention, broke. A travel companion let me use his camera. His eye was already trained and he made me look at thinks. After that trip, I bought a camera and I enrolled in a photography course. By that time, I had done many different courses to find what activity would fill my heart with enthusiasm. And that was the one.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

When I found out I liked to work with photography it was more common in that profession for people to be freelancers. The business opportunities are growing as image is becoming the main language of communication. Also, the fact that I’m self-employed allows me to photograph a wider variety of subjects and be in different situations.

Note that the business core is image. In addition to technological equipment and photography-related software, I use social media as it is a natural portfolio for people to know my work. I can reach many people using the different apps available.

What does it do?

Products/services?

 

 

 

 

 

Photography and video production. Mainly in the area of performing arts and producing photography and audio-visuals for small and medium business.
What makes it unique?

 

 

 

 

 

 

 

 

My vision and sensibility.

I have a specific way to see what’s in front of me and translate it to an image.

I also have many technical skills in different areas of photography and audio-visual.

When did they decide to set it up?

 

 

 

 

 

After that travel in Asia, in 1999.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

The main challenge is to get clients. Finding the people that are willing to pay for these products.

As many people takes photographs, amateurs and professionals, it’s difficult to charge the right price for it.

How did they overcome these?

 

 

 

 

 

 

 

I’m persisting in showing my work, so I can widen the number of potential clients.
What were the main success factors?

 

 

 

 

 

 

 

Networking.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Make a more technical site where I can also sell photography online.

 

Become a visual artist and be hired in that condition for commercial work.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Go after your dream whatever is your age.

Go smoothly or faster, according to your own characteristics, that you have to respect.

Further information:

Contact details

 

 

 

 

 

 

 

Patrícia Andrade

http://www.patriciandrade.com

https://pt.linkedin.com/in/patriciaandradefotografia

https://www.instagram.com/patricia_andrade_fotografia/

Facebook: @patriciaandradefotografia

Esmé Spurling

Esmé Spurling

UK

The Leading Lady – Female in tech

Name Esmé Spurling
Age 26
Country Coventry, UK
Education Experience

(Secondary, Higher Level)

 

 

 

 

I have had over 8 years’ professional experience in PR, marketing and social media communications, ranging from the public sector to higher education. I have been awarded a degree in BA Media & Communications, with honours at Coventry University, leading to my dissertation being published and presented at the European Conference of Social Media (2016), within just 5 months after graduation.

I am currently an Assistant Lecturer in Photography at Coventry University.

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

Independently, I have worked with a number of genres involving academia, commercial and celebrity, including recent work at Berlin Fashion Week (July 2017 – July 2019) as accredited press for my own established and award-winning multimedia business “ESMEDIA”.

My multi-media business has been registered since October 2017 and has since had major clientele, including regional and European based companies, such as: Native Youth; Hello! Magazine Canada; NHS Coventry & Warwickshire; TEDx Coventry and Coventry City Council.

Therefore, demonstrating my skills to network successfully with a variety of cultures, ages and abilities to a range of projects that lead me to work at a consistently high level independently or within a team.

 

I am Adobe certified for both InDesign and Illustrator packages (2016 – present) and use Creative Cloud packages daily.

 

Employment History

 

· Assistant Lecturer in Photography

Full-time

Dates: EmployedNov 2019 – Present

Location: Coventry, United Kingdom

· Owner of ESMEDIA

November 2017 – Present

https://www.esmespurlingmedia.com/

Owner of established and award-winning multi-media business ESMEDIA.
Specialising in commercial photography and video coverage, whilst boosting your business / event’s online and social media engagement. Working with national and international clients on a day-to-day basis.

· Research Assistant, Centre for Post Digital Cultures

Dates Employed: Jun 2018 – Oct 2019

Employment Duration: 1 yr 5 mos

Location: Coventry, United Kingdom

The Centre for Postdigital Cultures (CPC), a disruptive iteration of the Centre for Disruptive Media (http://disruptivemedia.org.uk), brings together media theorists, practitioners, activists and artists. It draws on cross-disciplinary ideas associated with open and disruptive media, the posthuman, the posthumanities, the Anthropocene and the Capitalocene to help both 21st century society and the university respond to the challenges they face in relation to the digital at a global, national and local level.

Assist with and contribute to research and consultancy activity under the line management, supervision and guidance of senior managers in the CPC

-Undertake own small projects, assisting with international research and submission of funding
bids, with support from line manager and the support of the research centre in general

– Support the communication of outputs of research activity. This is likely to include: producing multi media content and marketing strategies.

– Statistical and other analyses, reports and publications, preparing and contributing to:
Presentations, videos, workshops, seminars and local/national peer-reviewed conferences.

– Preparing papers for steering groups and other bodies

– Assisting with papers and posters for peer reviewed submission.

– Produce summary reports to stakeholders and funders (with guidance).

· 

· Project Officer for the Vice -Chancellor’s office Coventry University

Dates Employed: Sep 2015 – Jun 2018

Employment Duration2 yrs 10 mos

Location: Office of Teaching & Learning

Currently Project Officer, of the Office of Teaching & Learning: recently leading from the VCO.
The OTL aims to connect, provide and establish student to staff relationships; enhance the communication internally within the University and continue to develop innovative academic learning techniques.

Main duties include:
– Direct support and active engagement in co-creating the design and content for the Office of Teaching & Learning’s internal Sharepoint landing pages; externally facing student focused social media, including Twitter and current blogs in partnership with the Deputy Vice Chancellor for Student Experience; Director for Educational Strategies; APVC Student Experience & aligning to the Corporate agenda of Marketing & External Affairs at Coventry University.
– Leading projects within the department and working co operatively internally and externally to the University
– Key administrative duties, including: finance, liaison, communication & social media marketing.
– Key stakeholder in OTL projects, Internal University liaison and external community projects.
– Present to students/ staff at conferences, workshops nationally and internationally

·

· Student Ambassador

Dates Employed: Jan 2013 – Nov 2015

Employment Duration2 yrs 11 mos

Location: Coventry University

Welcoming prospective students & parents on Open Days, course specific interviews within the Art & Design Faculty.

• Negotiation and influencing communication, stimulating intellectual curiosity
• Assertively leading faculty tours, specific to media course requirements.
• Presenting in co-operation with Media lecturers with a unique perspective of student engagement and academic achievement.

· 

· Business Administrator

Dates Employed: Jul 2014 – Aug 2015

Employment Duration: 1 yr 2 mos

As Business Administrator, I was previously overseeing 7 SEED projects. Working within a professional team, duties include organising meetings and liaising professionally with employers of external charities or companies to the University, such as the NHS.
• Interviewing and appointing successful international candidates, recognising their specific skills for the right placement opportunity.
• Recent travel and experiences have been able to enhance my effective communication with a variety of cultures and demonstrated an initiative to actively learn and respect.
• Introducing international students of Coventry University to the correct work ethic of British businesses.

Social Background I have frequently worked internationally and within the EU with my wide network of international and regional contacts, roles vary from media co-ordinator and translator at Mikser Festival (2015-present) and whilst living in Singapore Jan-Sept 2016, leading to interview and shadow the creative directors of graphic design agencies Bravo and One Plus One.

 

In the last 3 years, I have presented and professionally engaged in 8 major international film and music festivals, including the largest creative arts festival in the Balkans region, Mikser Festival, leading to an interview that was internationally broadcasted on RTS1.

Personality Traits

 

 

 

 

 

 

 

Independently, as a multi-media business owner, I have a broad understanding of working and productively communicating on a daily basis with a variety of cultures, ages and abilities.

 

Their Tech Entrepreneurship Journey

Business Name

 

ESMEDIA
What was the inspiration?

 

 

 

 

 

From my journey of being a student, to alumni, to working as a full time permanent staff member at Coventry University for 5 years, I have always had a creative and ambitious side. From running team projects to using my own initiative and leading my own projects, such as working as a freelancer at Berlin Fashion Week since 2017.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

My idea for ESMEDIA was not just to create a commercial and celebrity client base, but to network with regional businesses and social media influencers and learn from the way they portray themselves online, their promotional outputs and become an attractive media service to them.
What does it do?

Products/services?

 

 

 

 

 

ESMEDIA provides high quality photography and video coverage and content for a wide variety of clients and audiences globally and nationally. The rise of the social media influencer and impact of Instagram has made it apparent that video content that is engaging and tailored to specific audiences is key in any commercial business or freelancer.

Therefore, ESMEDIA creates that content for the client, either to a set brief or contributing our own ideas as an imaginative team, inspired by the passion to drive high quality, engaging media content on platforms: Instagram, Facebook, and Twitter.

What makes it unique?

 

 

 

 

 

 

 

 

The personal touch of being there from start to finish of a project makes ESMEDIA stand out. I have excellent communication skills and ability to connect with a culturally diverse audience, which is replicated by my variety of clients, such as Hello!Magazine Canada to the NHS in the United Kingdom.
When did they decide to set it up?

 

 

 

 

 

The business has been registered on HMRC since 2017.

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

I had the opportunity, as both a current staff member and alumni of Coventry University, to attend a social enterprise business course led by our Social Enterprise Hub https://www.coventry.ac.uk/cuse/programmes/evolve/ (ESMEDIA has been featured here as a case study also.)

 

This course allowed me to learn everything in 6 weeks, from legalities to marketing but I had a strong vision of how I wanted the business to look and what kind of audience I was aiming for.

The struggle for me was working on a low budget as a new business –

How did they overcome these?

 

 

 

 

 

 

 

with a sound knowledge of how to implement free social media platforms like Twitter and Instagram to maximise the business I was able to set it off the ground- with no spending costs on promotion because, thanks to the ability to easily share content online, I was able to have my work featured in local online magazines, have interviews, and shared by established popular models who had a major audience/ following on Instagram.
What were the main success factors?

 

 

 

 

 

 

 

  • strong ability to network
  • confident presenter and interviews with local and international magazines
  • strong ability to utilise social media for business
  • creative design and ability to deploy media at peak times to engage with a wide range of audiences online.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

I am keen to continue to drive ESMEDIA as a established and now award-winning multi-media business.

I am keen to engage with more European film festivals, fashion shows, and local events – especially with our city Coventry titled “City of Culture 2021”

 

As a woman in media, I am keen to share my story with other students and inspire the idea of being able to set up a social enterprise / business despite having little funding.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

  • Continue to build your networks and in time these will develop into your own clients. A wider range of networks will become a great support for an entrepreneur as there are times you feel so independent you need supportive advice and key people to help drive your passion.
  • Be confident and engage with your audience – listen to what they want and become adaptable!
Further information:

Contact details

 

 

 

 

 

 

 

www.esmespurlingmedia.com

Instagram: https://www.instagram.com/esmemedia/

Facebook : https://www.facebook.com/esmemedia

Twitter: https://twitter.com/EsmeSpurling

Annalise Duca

Annalise Duca

Malta

The Leading Lady – Female in tech

Name Annalise Duca
Age 30
Country Malta
Education Experience

(Secondary, Higher Level)

 

 

 

 

MANAGEMENT & ADMINISTRATION

September 2012 – June 2015 / University of Malta – FEMA – Malta

BSC (HONS) IN COMPUTING

January 2007 – June 2010 / Malta University Services Ltd collaboration with University of Greenwich (UK)

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

 

 

 

 

 

Employment History

 

June 2007 – June 2012
Web Developer, Designer & eLearning DeveloperAcrossLimits Ltd – www.acrosslimits.comJune 2012 –June 2018IT Project ManagerAcrossLimits Ltd – www.acrosslimits.comFebruary 2017 – till nowCOOiSmart Ltd – www.getismart.comJuly 2018 – till now
Freelancer | Consultant – Creative | Business Analyst | Team Lead
www.annaliseduca.me
Social Background  

 

 

 

 

 

 

 

 

Personality Traits

 

 

 

 

 

 

 

Organised, Outgoing, Loves to learn new things, Creative

 

Their Tech Entrepreneurship Journey

Business Name

 

AnnaliseDuca
What was the inspiration?

 

 

 

 

 

When I look back, I don’t think I was directly inspired by anything. It was not flexibility, but rather the need to grow a bit more and go out of the comfort zone.
Why did they decide to set up their tech business?

 

 

 

 

 

 

After 12 years within the same organisation, it felt it was the time to look at new challenges and grow both personally and also professionally.
What does it do?

Products/services?

 

 

 

 

 

IT consultancy to companies to digitise their processes

Creative services such as creative direction and web development

Development of IT software and apps

Training services

What makes it unique?

 

 

 

 

 

 

 

 

Flexibility and cost effectiveness to the client
When did they decide to set it up?

 

 

 

 

 

June 2018

 

 

 

Business Name

 

AnnaliseDuca
What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

The main challenge was mainly finding the courage to make the first step and decide that I wanted to setup my own business.
How did they overcome these?

 

 

 

 

 

 

 

By talking to people who trust and believe in me and ensuring that any issues or concerns flagged where minimized
What were the main success factors?

 

 

 

 

 

 

 

Ensuring that whatever is done for a client is of a certain quality.
Would they do anything differently?

Lessons Learnt

 

 

 

 

 

 

 

I am sure I will do mistakes in the future, but so far I don’t regret any decisions taken

 

Business Name

 

AnnaliseDuca
What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

Currently aiming to grow the portfolio of works and connect with more like-minded individuals to help more companies achieve their IT goals.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

Believe in yourself

Learn something new everyday

Further information:

Contact details

 

 

 

 

 

 

 

Annalise Duca

www.annaliseduca.me

[email protected]

https://facebook.com/annaliseduca

https://linkedin.com/in/annaliseduca

Thereseanne Sammut

Thereseanne Sammut

Malta

The Leading Lady – Female in tech

Name Thereseanne Sammut
Age 22
Country Malta
Education Experience

(Secondary, Higher Level)

 

 

 

 

– Bachelor’s Degree in English & Psychology

– Reading for a Master’s Degree in English, Culture & the Media

Training

(Business,

Entrepreneurial)

 

 

 

 

 

 

/

 

Employment History

 

– Founder & Blogger at A Blonde on the Go by Thereseanne Sammut

– Playworker with the Foundation for Educational Services

– English as a Second Language (ESL) Teacher with EF

 

Social Background Nationality: Maltese

People in my Family: 5 (Mum, Dad and 2 Older Brothers)

Status: Single

 

 

Personality Traits

 

 

 

 

 

 

 

– Introvert

– Ambitious

– Independent

– Organised

 

Their Tech Entrepreneurship Journey

Business Name

 

1) A Blonde on the Go by Thereseanne Sammut

2) Thereseanne Sammut (Up & Coming Secondary Freelance Business)

What was the inspiration?

 

 

 

 

 

1) The inspiration behind my blog is the fact that I’ve always enjoyed writing. I find public speaking very hard, so writing has always been a wonderful outlet in my life. I’ve also always been passionate about the fashion & beauty world so combining the two came natural.

2) The inspiration behind my freelance business is my blog. Finding pleasure in creating content for my personal blog inspired me to start thinking of opening my own freelance business, in order to create content for others. The knowledge that I have a passion for creation & learning gave me that push I needed.

 

 

Why did they decide to set up their tech business?

 

 

 

 

 

 

1) It started as a hobby, as something to do away from my studies as well as something to launch me in the fashion & beauty world.

2) I wanted to do something I had a passion for, and that is creating content. The possibility that in the future I can be my own boss, is also an incentive.

What does it do?

Products/services?

 

 

 

 

 

1) Social Media Content & Collaborations

Blog Post Writing

Product Reviews

Event Attendance & Coverage

Brand Ambassadorship/Endorsement

Giveaway Hosting

 

 

2) Content Creation

Content Writing & Editing

Social Media Management

Proofreading

What makes it unique?

 

 

 

 

 

 

 

 

I think what makes both my ‘businesses’ unique is my passion? I’m always learning and expanding my knowledge and I want to be able to impart this passion and knowledge through my work.
When did they decide to set it up?

 

 

 

 

 

1) During my first year of undergraduate studies

2) Still in the works

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

Financial – as a full-time Master’s student with no previous full-time job, so far it has been impossible to start doing freelance work.
How did they overcome these?

 

 

 

 

 

 

 

In 6 months’ time, I’ll no longer be a university student, will be able to work a full-time job which will lead me to having the capital to register as a part-time freelancer.
What were the main success factors?

 

 

 

 

 

 

 

With regards to my blog, having the opportunity of collaborating with various brands.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

– Start my freelance business and start bringing in clients

– That someday I can be my own boss – have to ability to see my freelance business as self-employment.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

1) Never, ever give up. If you don’t go after what you want, you will never have it.

2) Just because you aren’t making progress as fast as you think you should, doesn’t mean you aren’t making progress.

Further information:

Contact details

 

 

 

 

 

 

 

Email : [email protected]
Alexia DeBono

Alexia DeBono

Malta
Name Alexia DeBono
Age 22
Country Malta
Education Experience

(Secondary, Higher Level)

 

 

 

 

Currently studying for a BA in English with University of London Worldwide.

Secondary School: Giovanni Curmi Higher Secondary School (A-Levels and Intermediate Levels)
Verdala International School – 2008-2013.

Training

(Business,

Entrepreneurial)

 

 

 

 

 

No training – I learnt skills as I went along

 

 

 

 

Employment History

 

Office Administrator, Social Media, and Receptionist – SQL Real Estate (Oct. 2015 – Sept. 2016)
EFL Teacher (Oct. 2016 – Dec. 2018)
Freelance Website Editor and Administrator – Fine Homes Real Estate (2019 – Present)
Social Background  

 

 

 

 

 

 

Personality Traits

 

 

 

 

 

 

 

Driven, introverted, friendly, imaginative, observant, sensitive, loyal.

 

Their Tech Entrepreneurship Journey

Business Name

 

Blog: Her Nose Stuck in a Book
What was the inspiration?

 

 

 

 

 

I loved seeing the online communities that connected over books, and the relationships between the readers and publishers. It was always a dream of mine to work in publishing, in some form or another.
Why did they decide to set up their tech business?

 

 

 

 

 

 

I always wanted to find a place where I could talk freely about my interests and connect with others who love books as much as I do; so instead of waiting to find that community, I sought it out myself.
What does it do?

Products/services?

 

 

 

 

 

I review books and other media content, such as movies and TV series that I really enjoy.
What makes it unique?

 

 

 

 

 

 

 

 

I think that what makes my site unique is my voice, and my opinions. It is about more than one type of media, and I wanted to focus, most importantly, on the power and effects of STORIES.
When did they decide to set it up?

 

 

 

 

 

I first set it up in 2018.

 

 

 

 

 
What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

I am currently on a hiatus to focus on my last few months of my degree.

This summer I plan on rebranding and expanding my social media presence for more exposure, as well as working more on networking and setting up connections with local and international publishers.

I will also be working on my passion for writing and will be trying to incorporate that into the content I create.

 

And I also plan to create higher quality posts and content but will blog only a few times a month instead of every week.

Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

1. Slow growth is still growth.

2. Do not be afraid of failure – they are lessons, not signs to quit.

Further information:

Contact details

 

 

 

 

 

 

 

https://hernosestuckinabookblog.wordpress.com/

https://www.facebook.com/nosestuckinbooks/

[email protected]