The Leading Lady – Female in tech
| Name | Patrícia Andrade |
| Age | |
| Country | Portugal |
| Education Experience
(Secondary, Higher Level)
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(IDEP, Barcelona)
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| Training
(Business, Entrepreneurial)
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| Employment History
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Still photographer in Films and TV series since 2006.
Until then, I was a fund manager and risk manager in an insurance company. But I felt something was missing. I needed to find something that would fulfil me. After all, if I am going to spend a lot of my time in my job, it might as well be something that makes me feel I am in the flow.
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| Social Background |
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| Personality Traits
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Creative. Pragmatic. Disciplined. Adaptability. Social skills. |
Their Tech Entrepreneurship Journey
| Business Name
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Patricia Andrade |
| What was the inspiration?
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I understood there’s a way to look at things during a travel in Asia. My camera, which I used without special attention, broke. A travel companion let me use his camera. His eye was already trained and he made me look at thinks. After that trip, I bought a camera and I enrolled in a photography course. By that time, I had done many different courses to find what activity would fill my heart with enthusiasm. And that was the one.
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| Why did they decide to set up their tech business?
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When I found out I liked to work with photography it was more common in that profession for people to be freelancers. The business opportunities are growing as image is becoming the main language of communication. Also, the fact that I’m self-employed allows me to photograph a wider variety of subjects and be in different situations.
Note that the business core is image. In addition to technological equipment and photography-related software, I use social media as it is a natural portfolio for people to know my work. I can reach many people using the different apps available. |
| What does it do?
Products/services?
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Photography and video production. Mainly in the area of performing arts and producing photography and audio-visuals for small and medium business. |
| What makes it unique?
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My vision and sensibility.
I have a specific way to see what’s in front of me and translate it to an image. I also have many technical skills in different areas of photography and audio-visual. |
| When did they decide to set it up?
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After that travel in Asia, in 1999. |
| What were the main challenges/struggles to setting up?
Social/financial/tech issues?
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The main challenge is to get clients. Finding the people that are willing to pay for these products.
As many people takes photographs, amateurs and professionals, it’s difficult to charge the right price for it. |
| How did they overcome these?
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I’m persisting in showing my work, so I can widen the number of potential clients. |
| What were the main success factors?
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Networking. |
| What are their future plans?
For their tech business? For themselves?
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Make a more technical site where I can also sell photography online.
Become a visual artist and be hired in that condition for commercial work. |
| Top 2 tips for nascent women technology entrepreneurs
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Go after your dream whatever is your age.
Go smoothly or faster, according to your own characteristics, that you have to respect. |
| Further information:
Contact details
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Patrícia Andrade
https://pt.linkedin.com/in/patriciaandradefotografia https://www.instagram.com/patricia_andrade_fotografia/ Facebook: @patriciaandradefotografia |