Gintare Zilaityte

The Leading Lady – Female in tech

Name Gintare Zilaityte
Age
Country Lithuania
Education Experience

(Secondary, Higher Level)

 

 

 

 
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 Haven’t studied in IT field, but after two years of interest and motivation she was able to create an online shop.
Employment History

 

 More than 10 years’ experience in national and EU educational project management.
Social Background  

 

 
Personality Traits

 

 

 

 

 

 

 
  • Leadership and taking risk: “I had an opportunity to choose from two possible options: predictable position as a head of department at the university or build my own IT start-up and I’ve decided to take a more challenging decision.”

 

  • Determination: G.Zilaityte haven’t studied in IT field, but determination, interest and motivation helped to lead IT team.

 

Their Tech Entrepreneurship Journey

Business Name

 

 kiro.tech
What was the inspiration?

 

 

 

 

 

 Market gap for online cleaning services platform. The products that were available in the market were not satisfying.

 

 
Why did they decide to set up their tech business?

 

 

 

 

 

 

 Market gap for online cleaning services platform. The products that were available in the market were not satisfying.

Support and encouragement from family members.
What does it do?

Products/services?

 

 

 

 

 

 Online cleaning services platform was sold.

 

kiro.tech is offering IT services for companies, based on sharing economy principles.
What makes it unique?

 

 

 

 

 

 

 

 

 Integral products: kiro.tech create products that are easy to integrate to business.

Complex solutions: kiro.tech arrange solutions out of current products or come up with something new.

Technologies that work: kiro.tech is orientated to growth and development of customers business.

Industry experts: kiro.tech are professionals and always find the best solutions.
When did they decide to set it up?

 

 

 

 

 

 5th December, 2017

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

 Attracting and motivating company team. There is a huge employee hunting and competition from big companies.

 

“Our business is based on human resources – algorithms are not created by machines, but by people, who must have comfortable working environment. Work climate must be suitable, work deadlines -reasonable, and effective client-to-employee communication must be ensured. This helps to meet customers needs ad helps team to plan their work effectively.”
How did they overcome these?

 

 

 

 

 

 

 

 By maintaining:

Ensuring open and effective communication with customers.

Comfortable working environment.Setting up reasonable service deadlines.
What were the main success factors?

 

 

 

 

 

 

 
  • Working in small technology start-up fasten up the speed of professional growth(compared with big companies). Small start-up companies allow employees to engage in the development of more exciting IT products, to contribute to architectural solutions and to take on more responsibilities.
  • Recommendations, high-quality of services work and human relationships. As IT business is based on communication, reliable network of close contacts and connections helps to ensure success in sales. Participation in various business clubs, involvement in start-up communities, constant communication and development of contacts opens the door.
  • The constant desire to provide the team with more opportunities to learn and keep up with the latest trends encourages to look for new ways to keep the small start-up attractive. During 2019, the Kirotech team was able to attend the IT Trends Conference in Toronto, the Berlin e-commerce conference, start-up festival in Israel, and various thematic events in Lithuania.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

 Follow and implement recent trends:

  • Focus on digitizing processes, by introducing artificial intelligence for data analysis.
  • Create and maintain valuable expert position and develop communication on behalf of real team experts, not on the distant company name.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

 IT business environment is dominated by men, but it is not closed for women. G. Zilaityte is offering to look at it as an advantage for female business owners. In any case the most important factors are knowledge and competences, and well-structured arguments.
Further information:

Contact details

 

 

 

 

 

 

 

 Social media channels:

https://www.facebook.com/kirotech.lt/

https://www.linkedin.com/company/kirotech/

 

Blog:

https://kiro.lt/blogas/