The Leading Lady – Female in tech
Name | Esmé Spurling |
Age | 26 |
Country | Coventry, UK |
Education Experience
(Secondary, Higher Level)
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I have had over 8 years’ professional experience in PR, marketing and social media communications, ranging from the public sector to higher education. I have been awarded a degree in BA Media & Communications, with honours at Coventry University, leading to my dissertation being published and presented at the European Conference of Social Media (2016), within just 5 months after graduation.
I am currently an Assistant Lecturer in Photography at Coventry University. |
Training
(Business, Entrepreneurial)
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Independently, I have worked with a number of genres involving academia, commercial and celebrity, including recent work at Berlin Fashion Week (July 2017 – July 2019) as accredited press for my own established and award-winning multimedia business “ESMEDIA”. My multi-media business has been registered since October 2017 and has since had major clientele, including regional and European based companies, such as: Native Youth; Hello! Magazine Canada; NHS Coventry & Warwickshire; TEDx Coventry and Coventry City Council. Therefore, demonstrating my skills to network successfully with a variety of cultures, ages and abilities to a range of projects that lead me to work at a consistently high level independently or within a team.
I am Adobe certified for both InDesign and Illustrator packages (2016 – present) and use Creative Cloud packages daily.
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Employment History
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· Assistant Lecturer in PhotographyFull-timeDates: EmployedNov 2019 – PresentLocation: Coventry, United Kingdom· Owner of ESMEDIANovember 2017 – Presenthttps://www.esmespurlingmedia.com/Owner of established and award-winning multi-media business ESMEDIA. · Research Assistant, Centre for Post Digital CulturesDates Employed: Jun 2018 – Oct 2019Employment Duration: 1 yr 5 mosLocation: Coventry, United KingdomThe Centre for Postdigital Cultures (CPC), a disruptive iteration of the Centre for Disruptive Media (http://disruptivemedia.org.uk), brings together media theorists, practitioners, activists and artists. It draws on cross-disciplinary ideas associated with open and disruptive media, the posthuman, the posthumanities, the Anthropocene and the Capitalocene to help both 21st century society and the university respond to the challenges they face in relation to the digital at a global, national and local level. Assist with and contribute to research and consultancy activity under the line management, supervision and guidance of senior managers in the CPC -Undertake own small projects, assisting with international research and submission of funding – Support the communication of outputs of research activity. This is likely to include: producing multi media content and marketing strategies. – Statistical and other analyses, reports and publications, preparing and contributing to: – Preparing papers for steering groups and other bodies – Assisting with papers and posters for peer reviewed submission. – Produce summary reports to stakeholders and funders (with guidance). ·· Project Officer for the Vice -Chancellor’s office Coventry UniversityDates Employed: Sep 2015 – Jun 2018Employment Duration2 yrs 10 mosLocation: Office of Teaching & LearningCurrently Project Officer, of the Office of Teaching & Learning: recently leading from the VCO. Main duties include: ·· Student AmbassadorDates Employed: Jan 2013 – Nov 2015Employment Duration2 yrs 11 mosLocation: Coventry UniversityWelcoming prospective students & parents on Open Days, course specific interviews within the Art & Design Faculty. • Negotiation and influencing communication, stimulating intellectual curiosity ·· Business AdministratorDates Employed: Jul 2014 – Aug 2015Employment Duration: 1 yr 2 mosAs Business Administrator, I was previously overseeing 7 SEED projects. Working within a professional team, duties include organising meetings and liaising professionally with employers of external charities or companies to the University, such as the NHS. |
Social Background | I have frequently worked internationally and within the EU with my wide network of international and regional contacts, roles vary from media co-ordinator and translator at Mikser Festival (2015-present) and whilst living in Singapore Jan-Sept 2016, leading to interview and shadow the creative directors of graphic design agencies Bravo and One Plus One.
In the last 3 years, I have presented and professionally engaged in 8 major international film and music festivals, including the largest creative arts festival in the Balkans region, Mikser Festival, leading to an interview that was internationally broadcasted on RTS1. |
Personality Traits
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Independently, as a multi-media business owner, I have a broad understanding of working and productively communicating on a daily basis with a variety of cultures, ages and abilities. |
Their Tech Entrepreneurship Journey
Business Name
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ESMEDIA |
What was the inspiration?
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From my journey of being a student, to alumni, to working as a full time permanent staff member at Coventry University for 5 years, I have always had a creative and ambitious side. From running team projects to using my own initiative and leading my own projects, such as working as a freelancer at Berlin Fashion Week since 2017.
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Why did they decide to set up their tech business?
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My idea for ESMEDIA was not just to create a commercial and celebrity client base, but to network with regional businesses and social media influencers and learn from the way they portray themselves online, their promotional outputs and become an attractive media service to them. |
What does it do?
Products/services?
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ESMEDIA provides high quality photography and video coverage and content for a wide variety of clients and audiences globally and nationally. The rise of the social media influencer and impact of Instagram has made it apparent that video content that is engaging and tailored to specific audiences is key in any commercial business or freelancer.
Therefore, ESMEDIA creates that content for the client, either to a set brief or contributing our own ideas as an imaginative team, inspired by the passion to drive high quality, engaging media content on platforms: Instagram, Facebook, and Twitter. |
What makes it unique?
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The personal touch of being there from start to finish of a project makes ESMEDIA stand out. I have excellent communication skills and ability to connect with a culturally diverse audience, which is replicated by my variety of clients, such as Hello!Magazine Canada to the NHS in the United Kingdom. |
When did they decide to set it up?
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The business has been registered on HMRC since 2017. |
What were the main challenges/struggles to setting up?
Social/financial/tech issues?
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I had the opportunity, as both a current staff member and alumni of Coventry University, to attend a social enterprise business course led by our Social Enterprise Hub https://www.coventry.ac.uk/cuse/programmes/evolve/ (ESMEDIA has been featured here as a case study also.)
This course allowed me to learn everything in 6 weeks, from legalities to marketing but I had a strong vision of how I wanted the business to look and what kind of audience I was aiming for. The struggle for me was working on a low budget as a new business – |
How did they overcome these?
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with a sound knowledge of how to implement free social media platforms like Twitter and Instagram to maximise the business I was able to set it off the ground- with no spending costs on promotion because, thanks to the ability to easily share content online, I was able to have my work featured in local online magazines, have interviews, and shared by established popular models who had a major audience/ following on Instagram. |
What were the main success factors?
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What are their future plans?
For their tech business? For themselves?
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I am keen to continue to drive ESMEDIA as a established and now award-winning multi-media business.
I am keen to engage with more European film festivals, fashion shows, and local events – especially with our city Coventry titled “City of Culture 2021”
As a woman in media, I am keen to share my story with other students and inspire the idea of being able to set up a social enterprise / business despite having little funding. |
Top 2 tips for nascent women technology entrepreneurs
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Further information:
Contact details
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www.esmespurlingmedia.com
Instagram: https://www.instagram.com/esmemedia/ Facebook : https://www.facebook.com/esmemedia Twitter: https://twitter.com/EsmeSpurling |