Alina Vyšniauskienė

The Leading Lady – Female in tech

Name Alina Vyšniauskienė
Age
Country Lithuania
Education Experience

(Secondary, Higher Level)

 

 

 

 

 Higher education
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 2002-2006 Bachelor’s degree, Information Technology

2006-2008 Master’s degree, International Business
Employment History

 

 10 years (since 2010), Project Manager

3 years (since 2017), Coordinator of training and publishing projects,

ITMC Information Technology Training Center
Social Background  

 

 
Personality Traits

 

 

 

 

 

 

 

 Leadership and taking risk: “I know myself well if I do not try – I will regret. I prefer trying even though unsuccessfully than being disappointed”.

Alina Vyšniauskienė tries different creative fields and believes that even negative experiences develop her personality.

 

Their Tech Entrepreneurship Journey

Business Name

 

 Maketonas
What was the inspiration?

 

 

 

 

 

 The businesswoman started writing stories under her offspring requests. While reading fairy tales for her children Ms Vysniauskiene was looking for stories that elevate the little ones into the holiday spirit.

 

 
Why did they decide to set up their tech business?

 

 

 

 

 

 

 To publish her first book and later to start writing and publishing other books Ms Vysniauskiene was encouraged by her colleague, who noticed her propensity for creative design. Thanks to this encouragement and support Ms Vysniauskiene moved on and got interested in photography, which consequently led into meeting her business partner.

Interest in self-development as well as and good examples of mentors’ businesswomen is the biggest motivation to start new creative activities and test new fields.
What does it do?

Products/services?

 

 

 

 

 
  • Layout, graphic design and publishing.
  • The main layout works and services for business – visual advertising, corporate identity design, letterhead, image advertising, advertising layout, packaging design.
  • Creates and designs individual publications – catalogues, menus and books of all kinds. Takes care of their creation from idea to print.
What makes it unique?

 

 

 

 

 

 

 

 
  • Dynamic spectrum of products and services.
  • Straight but friendly communication with costumers.
  • Small but creative and flexible team of professionals being able to offer creative solutions to customers.
When did they decide to set it up?

 

 

 

 

 

 2017

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

 Entering foreign markets and reaching biggest publishers.
How did they overcome these?

 

 

 

 

 

 

 
  • Ensuring open and straight but timely effective communication with customers.
  • Ensuring quick delivery and quality.
  • Working in a small team and ensured flexibility as well as quick decision-making process.
What were the main success factors?

 

 

 

 

 

 

 
  • Consumer friendly:fulfilling client’s wishes simply and quickly, communicating in a sincere and friendly manner in a language that is mutually understandable.
  • Fast implementation and high quality:quality orders do not necessarily require a large amount of time.
  • Small but creative and flexible team of professionals being able to offer creative solutions to customers as well as to enter foreign markets and to reach biggest publishers.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

 Ms Vysniaukiene encourages active women to be brave, break rules and swim upstream, and sometimes to look for inspiration.

Ms Vysniaukiene is convinced that sometimes suggestions should be treated with caution and one should focus more on its business goals. “Sometimes you seem to have to attend all business events and to collect all possible recommendations and suggestions. However, practice revealed a need to act with courage and break rules if needed, rather than follow theoretical suggestions”.
Further information:

Contact details

 

 

 

 

 

 

 

 Social media channels:

https://www.facebook.com/Maketonas/

https://lt.linkedin.com/in/alina-vy%C5%A1niauskien%C4%97-9b8234138

 

Website: https://www.maketonas.lt/