Dr. Jovita Dargienėa

The Leading Lady – Female in tech

Name Dr. Jovita Dargienėa
Age
Country Lithuania
Education Experience

(Secondary, Higher Level)

 

 

 

 

 Higher education
Training

(Business,

Entrepreneurial)

 

 

 

 

 

 Sewing technologist, Vilnius Higher Technological School

6 years maternity leave

Master’s degree and PhD in Sewing engineering, Kaunas University of Technology
Employment History

 

 Associate Professor, Kaunas College

Fashion technologist, Vytautas Magnus University

Creative Director, Snaudė
Social Background  

 

 
Personality Traits

 

 

 

 

 

 

 
  • Leadership and courage to make unpopular decisions: “All my life I was choosing unpopular decisions: mother of four kids in parallel with university education and PhD studies, teacher at the university. All of this happened consistently, without frustration. I am fascinated by life as a journey, therefore, creation is a part of my life ”says the fashion technologist. The best motivation for J. Dargienė is focus on results.
  • Determination and result orientation: As a mother of four kids dr. J. Dargienė has strong features of curiosity and creativity which went well together with determination, good time management and focus on results.

 

Their Tech Entrepreneurship Journey

Business Name

 

 Snaudė
What was the inspiration?

 

 

 

 

 

 While teaching at the university Dr. J. Dargienė was helping students to implement their creative ideas. After a couple of years of teaching, she has unexpectedly realised “… that living for/helping others was not my only calling. I was also eager to create myself. It happened that I was planning a family vacation trip to Croatia at that time and I was not able to find a comfortable backpack for the trip, thus, I decided to make a backpack myself. That was how I started my journey into the business world”.

Dr. J. Dargienė has posted a picture of the produced backpack on her Facebook profile and unexpectedly received a lot of compliments as well as requests to produce several similar backpacks. One post with a picture of her first product in social media made a great acknowledgement of and advertisement to her business “Snaudė”.

 

 
Why did they decide to set up their tech business?

 

 

 

 

 

 

 Self-realisation through creation, interest in contributing to family finances.
What does it do?

Products/services?

 

 

 

 

 

 “Snaudė” offers embroidered haberdashery products
What makes it unique?

 

 

 

 

 

 

 

 
  • Manufacture of exclusive (innovation based), value-added haberdashery products.
  • Haberdashery products – handbags, backpacks, handhelds, computer cases and more – are embroidered and sublimated to achieve exceptional design.
  • The function of the product is equally important, and enormous attention is paid to it.
  • The main task is to produce a durable, value-added ergonomic product.
  • Quality matters at all stages of production, from the choice of materials to the presentation of the product to the consumer.
When did they decide to set it up?

 

 

 

 

 

 September 2013, Brand Snaudė

November 2018, the company Snaudė

 

What were the main challenges/struggles to setting up?

Social/financial/tech issues?

 

 

 

 

 

 

 

 

 The main struggle was and still is a general understanding and knowledge of a business management, human resources management and accounting.
How did they overcome these?

 

 

 

 

 

 

 

 Dr. J. Dargienė is still learning how to overcome the above-mentioned challenges, therefore, she is a diligent attendee of Kaunas Science and Technology Park’s programmes (Evolut 4.0, networking meetings, consultations with mentors).
What were the main success factors?

 

 

 

 

 

 

 
  • Brand and marketing:
  • An attractive and unique logo designed by Dr. J. Dargienė‘sson, who was studying graphic design at that time;
  • Brand name “Snaudė” a unique name which has a nice and warm connotation for Lithuanians: flower/herb “Sonchus” commonly known as sow thistlesis very popular in Lithuania.
  • Courage to advertise on social media & decision to commercialize the product: J. Dargienė admits that the post of her first product in social media was some kind of unconscious message to costumers about her decision to start a new chapter of her life related to creativity and furthermore commercialization of the developed product.
  • Unique products: Haberdashery products are embroidered and sublimated to achieve exceptional design. A durable, value-added ergonomic product.
  • Small team: “Snaudė“has a small team, this factor allows to be flexible and fast in reacting to changes of demand of products as well as to adjust business to different conditions, to ensure quality as well as constantly boost creativity.
  • Enterprise innovation is a competitive advantage and a solid key to rapid growth.

 

What are their future plans?

For their tech business?

For themselves?

 

 

 

 

 

 

 Focus on foreign markets.
Top 2 tips for nascent women technology entrepreneurs

 

 

 

 

 

 

 

 Determination, discipline, time management, pursuit of purpose, results orientation.
Further information:

Contact details

 

 

 

 

 

 

 

 Social media channels:

https://www.facebook.com/SnaudesGaminiai/

https://lt.linkedin.com/in/jovita-dargiene-478613109

 

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